This post will base around the preproduction, production and post production of the creation of my music video.
The preproduction of my music video consisted of a variety of storyboards, and brain storms. I originally planned on working individually and filming before my 'early leave' as I left for Pakistan a week prior to 'filming' week however I partnered up with 'Eddi' and we decided to create a split screen music video - Eddi filmed in England, and I in Pakistan; we arranged to film similar shots just in different countries so that the video was based around 'similar' shots but contrasting views; meaning within a urban area you are able to see a variety of things (Eddi filmed Urban) whereas within rural locations it is fairly limited (I filmed rural) Not only this but we wanted the video to have similar shots but shown in a contrasting manner - hence the split screen video.
The production of my music video, consisted of me filming and scouting out locations for where I wanted to film as I was filming within a country which I was unaware of it's 'places' to film. In terms of the filming, it was all done on one camera and the filming mostly on impulse however the shots which I planned were also filmed therefore I had a variety of shots to choose from when editing. As I was away for three weeks I missed the assigned deadline for 'editing week' therefore Eddi had more time to finish his before me.
The post production of my music video was to actually edit chosen videos from my selection to create my finished product, however as stated before I missed the assigned 'editing week' therefore due to my absence; I was solely depending on Eddi to at least have his half of the music video finished in due time so that I had a week to combine them both... This was not the case, what happened was Eddi was no-where finished on time therefore our concept of creating a 'split screen music video' was short lived and we both created two separate music videos. I some how miraculously both converted all 200 shots to a format which the mac approved of and edited and burned all within a week. In terms of how I converted my shots at first I used a website (http://video.online-convert.com/convert-to-mp4) which allowed me to convert my files which were of minimal length for free... Once I reached a point whereby most of my shots were too long to be converted for free I downloaded the application 'Wondershare' which is again like the website allowed me to convert my files into a suitable format... However the issue with this particular app was that it also adds a 'watermark' to my original videos therefore when using the converted files it was essential that I 'cropped' them when editing on iMovie. Thus affecting the quality of my shots, however the way I effectively acted on this problem was by converting my finished product into '1080HD' therefore it's unnoticeable.
In conclusion, my music video came out better than I expected it too. The shots flow well with the lyrics of the song and all the shots flow well together... In comparison to my original idea/ purposes for this music video it is COMPLETELY different from my original intention as initially I was planning on creating a music video for a completely different song as well as film in an entirely contrasting location. In terms of how my music video is 'different' from any other of my peers music videos is due not only to the fact that it was filmed in a unique location but because it didn't have particular cast members within and those shots which I did use were all filmed on impulse with no direction needed. They are genuine real life shots; in terms of the genre of my music video would be a interpretive. As I interpreted the lyrics of the song through my video in my own way- In terms of the industry techniques/ conventions used through my music video range from your industry cutaways to your conventional cutting to a beat. I have infiltrated them both throughout my music video to create a successful and elegant music video.
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