Analysis of the advert Dior Homme ~ Perfume.

Dior Homme - Robert Pattinson

Realist/ Dramatic

Codes and Conventions
Mentions the name/ picture of the perfume. Quite persuasive when showed to their target audience.
Meaning those who live life on the edge and are quite 'rebellious' Hence the usage of 'Robert Pattinson' as it aims at attractive young males/ the female french model 'Camille' is also used to manipulate
the target audience into thinking that they too will have females as gorgeous as Camille by their side.

Mise-en-scene
Set in Los Angelas, black and white.
Based around a couple within their youth wanting to live their life to the fullest and not have a single dull moment. "The dior man, relishes the pleasures of whichever life he's chosen for himself - a life of a thousand possibilities"

Camera work
Perspective shots, wide shots, extreme close ups, birds eye view, close ups, tracking shots, low angles, high angles, over the shoulder, establishing shots.

These shots have been used in particular to emphasise the fast paced life of the two characters within the advert. Also, as the editing hasn't used any 'pathways' the advert as a whole is quite 'fast' therefore the shots taken/ used implement well with not only the concept but the choice of song.

Iconography 
Robert Pattinson and Camille Rowe

Editing
Cut away, pack shot.

Sound 
Sound affect used in the beginning "a giggle"

Music 
Music Bed - Led Zeppelin - Whole Lotta Love

The music has been used to tell a story of both Robert and Camille. "gonna give you my love" Robert will give Camille all of him until there's nothing left, how much he adores her.

When shown the car seen a part within the music there's a 'racing sound' which has been edited to fit with the 'car scene' of the actual advertisement.

In terms of their USP, the fact that they are selling a lifestyle along with their actual product is what's very engaging about this advert. It allows the audience to believe that if they were to buy this product then it's a lifestyle which they already have or will soon need to adapt since it is a perfume which comes with a 'reputation'