My two chosen magazine front covers are, 'inspire' and 'InStyle' in this report I shall be discussing the different ways in which written and design styles have been used in both magazines.
The first magazine is 'InStyle' this particular magazine is a specialist magazine, whereby it focuses on one specific topic throughout the magazine. So to speak, this particular magazines focus is indeed 'Fashion, style and beauty' which all mix together to create a 'style' hence the name 'InStyle' the masterhead of the magazine to me seems quite bland and boring with both the colour and chosen font so to speak that yes 'Rachel' (lady on the front cover) is covering the masterhead however even without her there it still seems a bit... bland. It is indeed bold and straight, but I personally feel as though it could do with something more. When considering the audience for this magazine it's pretty obvious who their target audience is 'Females, 16 and over' this being because it is a fashion magazine but one which bases around female fashion. "500+ Killer Buys Aviator jackets, hiking boots, lady heels, satchel bags..." This being a cover line on the right placed beside Rachel with an extended 'pull quote' to literally 'pull' (grab the audiences attention) the reader into wanting to buy the magazine. The quote used, emphasises that this magazine is targeted for young women. "Hello Sexy. The boys from Twlight, Glee & True Blood" again another 'coverline' which implies the magazine is aimed for women. In terms of the language used for not only the coverlines but the pull quotes they are quite formal, in a sense that the design is quite 'youthful' but the language used is very mature so that it not only appeals to teenagers but young women etc.
The way in which the magazine's front cover has been laid out is very sophisticated, elegant and tight. The reason as to why I chose these particular words are because the way in which the magazine has been formed is so that the cover lines form around the model (Rachel) so that she is still the main focus of the cover but there is more than just her on the front cover (the coverlines) The photo itself is a mid long shot, allowing the audience to not only view her face but what she is wearing. In terms of her clothing, it is a simple yet stylish 'black dress' which also fits with the colour scheme used on the front cover. When creating a front cover, there is a constant colour repeat in which the norm is to only use three main colours; in which case these are 'silver (grey), white and black' These three colours are repeatedly used on the cover to again emphasise the elegant/ sophisticated look which the layout already gave but the colour scheme gives it that extra something. For example, the colours used for '"New In Style Rules" is a mixture of both grey and white with a 'grafitti' font making it stand out from the rest but the colours have been used in a sense so that they contrast with the backdrop of the photo/ the costume of Rachel.
'Inspire' is a lifestyle magazine, as it bases around real life issues as well as gives information/ help to those of the ranging from the age 19 and above. The magazine, is actually a 'student creation' meaning that it is not a 'global' readers choice as it has been created by students of Canterbury Christ Church University (as shown on the front cover at the bottom left corner) the design of the front cover is plain and simple. A mid action shot, of a protester - no edit, which already in comparison to 'InStyle' completely contrasts in a sense that this magazine is based around telling a story/ getting your message across this being because the amount of content on 'inspire' is one coverline, whereas 'InStyle' have a variety of them bordering their chosen model showing a commercialised side to the magazine when comparing to 'inspire' "A picture says a thousand words" is the thought that pops up when seeing the front cover. 'Demanding freedom' in a bright red, although the colour is bold the font however needs a change: 'InStyle' who use a variety of fonts to emphasise each unique article shows that the content within their magazine is interesting/ fun... While in comparison to 'inspire' the coverlines font is the same as the 'masterhead' showing no sign of an independent style/ range however you could argue that there is no need for a number of coverlines as the front covers chosen photo speaks for itself. The coverline placed on the left hand side 'Demanding Freedom' is an implication/ hint as to what this issue will base around- in comparison to 'InStyle' front cover if there was a lack of cover lines then it would not only be too bland but not be an ordinary convention for a 'specialist' magazine; this being said the cover photo for 'InStyle' has been taken within a studio therefore without any coverlines/ pull quotes the cover will look extremely bland as well as unappealing however again compared to 'Inspire' the magazine is able to have a lack of 'coverlines' yet still look professional/ appealing to the eye because the photo is infact an 'action shot' with nothing removed or added. Giving the cover not only a refreshing look for a magazine, but also a sense that the magazine is 'real' and that the content is too. The language used on the front cover is formal and gripping; meaning that it allows you as a member of the audience to gain an interest in the actual content.
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