Anti Realist / Dramatic
Computer Graphics & SFX
Computer graphics have been used to give a sense of a ‘dark/ supernatural’ feel to it. Graphics such as, the cloudy sky, golden body/ statue giant – With men climbing on top of her/ over her.
Music Bed/ Sounds
No voice over, just dramatic music with sound affects such as ‘shattering glass’ and a haunted scream used at the end.
The reasoning behind this, could be that she wants the imagery to be the main attention for the advert. In a way it’s a preview as to what you should expect if you were to buy the perfume e.g.
Men/ women wanting you, chasing you and a sense of being a dark beauty. The name ‘fame’ also emphasises this point, as when you’re famous everyone wants a piece of you. – Another example
of how fame is shown within the advert is through her body and how it has been blown up to emphasise that she is bigger than everyone else.
Delusional / Exaggerated
Misenscene, Camera work, Editing
Usage of wide shots, close ups, extreme close ups, long shots.
It’s a dark advertisement, driven on sex, power and being an icon/ Dramatic advert, beats the daily conventions of your every day perfume ad.
It’s different and raises the question of when actual producers would play the advert as it is very explicit content. – In comparison to an advert such as ‘Ninna Ricci’s Le’Eau’, which completely contrasts with Lady Gaga’s – Fame. In all aspects, especially lighting, themes, colours, music and concept. Nina’s advert is very innocent whereas Gaga’s is provocative. The colour scheme used within Nina’s is light and playful colours whereas Gaga’s are more dark and mysterious. In a way can be compared/ has more similarities to male perfume adverts, as the concepts are usually similar. Sex, lust and vanity.
In terms of the vanity shown within the advert one particular scene which stands out is Gaga emerges from her own lips/ transforming into a sex icon – Which could be a deeper meaning to her actual
perfume that if you use it you too will transform into a lady with power. “Fame turns you into a monster”
Editing is quite flashy, with a usage of cutaway shots are short ranging from a 3-5 seconds.
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