1) Using the 'CAP' Website I shall give examples of issues that must be considered in all radio advertising to avoid breaking the 'advertising code', and ways in which these may apply to my own advert. In terms of the examples I have chosen four; Compliance which is basically the concept that advertisements should "not mislead or cause serious widespread offence or hard, especially to children or the vulnerable" Services offering individual advice on consumer or personal problems which is basically where radio broadcasters must ensure that advertisements for 'services offering individual advice on consumer or personal problems' are centrally cleared and have that simple agenda to help their consumers with their personal problems. Prohibited categories which bases around broadcast advertisements for some products/ services which are not permitted either due to them not legally being advertised or because of a clear terminology being used within the script causing it to mean offence to the audience or even society. Lastly, Telecommunications which are in fact based upon sexual entertainment services; this is basically entertainment services based around anything sexual within 'voice, text, image or video services' Which are made available to consumers via direct-response mechanism (Promotional method in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a 'device' provided in the advertisement. E.g. coupon, free telephone number etc) and are received through electronic communication networks e.g. twitter, facebook, email even via text.

Which issues relate to my chosen products, when creating an advertisement -

SERVICES OFFERING INDIVIDUAL ADVICE ON CONSUMER OR PERSONAL PROBLEMS -
In terms of this topic, it relates to my second choice of advertisement which is 'Mankind' who "deliver specialist support services to men (18+) who have experienced childhood sexual abuse and/or adult sexual assault at any time in their lives." The reason in which this particular topic is related to this chosen topic is because it is based around advising the consumer on personal problems. When creating an advert as such, the advertisers if given the broadcasters evidence of suitable and relevant credentials: for example "affiliation to a body that has systems for dealing with complaints and is able to take disciplinary action; systems in place for regular revier of members' skills and competencies; registration based on minimum standards for training and qualifications; and suitable professional indemnity insurance covering the services provided."

TELECOMMUNICATIONS - BASED SEXUAL ENTERTAINMENT SERVICES -
Again like the above this particular topic will base around my second choice of advertisement 'Mankind' Telecommunications due to this particular topic being based around sexual entertainment services, this particular ad will be more centralised on receiving help on previous sexual abuse or current abuse. Therefore when creating the script/ producing the ad there will be similar conventions being used such as 'direct response mechanism' whereby I will adding the phone number/ website within the script.

2. When creating a radio advertisement you firstly need to make sure that you are able to afford the pricing of creating an advertisement. Especially within Radio, what's been stated is that if you can afford 'print advertising' you should be talking to your local radio stations as well mainstream stations. "Creativity and airtime, is largely dictated by the number of listeners: bigger stations cost more." When advertising within radio there are two different costs which incur when you advertise on the radio; the first 'air-time cost' and the other 'Production cost'

Air-time, is basically the length in which your advert is they are usually broken down into 30, 60 or even 120 seconds. Which is then called 'segments' or spots depending on the station. Production cost is basically the price of the production of the radio advert. Many stations include production as an added-value option; however when creating an advert consider your options before committing to an in-house production.

"Usually, the production teams at the station are fine as long as the voice-over talent and the producer have a track record of working successfully with small businesses. Most do, considering that small companies are the local stations' most reliable clients. If you decide to get your spots produced "outside," be aware that prices vary significantly between production houses and ad agencies. However, consider the return on investment. It may be worth a few hundred pounds to produce a top-notch spot that generates a response instead of an in-house spot package deal that does nothing."

In terms of creativity, a single/ simple advertisement usually costs around £200-£300. Mainstream stations as well as digital cost up to ten times of that price. Within the price it usually holds: script writing, audio production, voice actors, music and sound effects if both used. Writers, and producers make a huge difference to your campaign being tempted to use an unpopular writer or producer to get cheaper prices is quite a risk. The cost of airtime is basically the limited number of minutes a day to sell for actual advertising unlike print advertising where you are able to add 'extra advertising pages' Within radio the available minutes are sold, there are no more. When booking time for radio advertising, usually many take the opportunity to place their offers a week or two before it has been finished so that they are able to bargain for cheaper prices rather than the original price.