Thinking About TV Adverts

The product is an album by the band 'Kodaline' their new album "In a Perfect World" this is what is being promoted/ advertised. Within the advert, what happens are a series of cutaways and fades. It begins with the voice over stating "This, is Kodaline"after stating this the bands name is shown amongst a blue sky with clouds; which has been edited as a mirror look. Which allows the clouds to morph into each other which gives the advert a dream state. Within the first 0:05 seconds we see both the name of the band and the lead singer, by 0:03 a cutaway is used so we can see him which is then shortly faded into white and back to the mirrored clouds which again has the next line "With their epic Debut album" in which as the voice over states this 'Debut Album' is written amongst the clouds. Mentioning three of their most popular songs 'Includes, love like this, high hopes and all I want.' as each song is mentioned the music bed changes, to match the named song. The advert begins with the music bed of 'Love like this' to introduce the band, it is understandable as it was their first single of the album. Which is then faded into their other track 'High Hopes' whereby we see the text written within the clouds 'Debut Album' with another shot of the lead singer, which is then faded into another mirrored cloud shot with reviews of the album from one radio station and another newspaper. From this, we are then shown a 3 second shot of the band as a whole performing live; by manipulating the light they edit the light to form a blinding white blank which then fades into the bands Album Cover. The advert then finishes with a conclusion of the voice over stating 'Kodaline, in a perfect world. Out now'

In terms of similarities and differences within T.V and Radio advertising there are many but I believe that there are more distinctive similarities rather than differences. If anything, the big difference between both Radio and T.V is that with the voice over there is also imagery. If you were to take this T.V advert and only use it's sound, then it could easily pass as a radio advertisement. This being because within the script it mentions it's core facts and information about the product which is the album. It has the bands name, then throughout mentions the name of songs where within editing three music beds. In terms of it's chosen target audience, it seems as though it is basically promoting the album informing fans of the band that their new album is now released yet also introducing the band within the advert to a larger fan base. Allowing, the audience to be educated of the band and their music. Giving, them clips of each song so they can distinguish within the advert which song is which. The way in which they have done this is through their script that it is plain and simple, yet informative. Not only has it been done through the script, by mentioning the name of the band and the albums name but they have also added reviews from as mentioned before one newspaper and a radio station. Thus allowing, the audience to be manipulated into listening to them due to the reviews not only being good but being described in a manner whereby it would make anyone want to listen to a preview.

In terms of the reasoning for radio and T.V adverts being similar or different is because they both aim to advertise for two different mediums. As mentioned before, if you were to advertise for T.V then within your advert you could have a simple music bed with imagery explaining your advertisement. In a way allowing the audience to pay attention and actually want to know more about the product however in terms of a radio advertisement, it is basically either a single voice-over or multiple with a variety of music beds or none. Ensuring, that the audience pays attention and listens. Either way, when watching a T.V advert it is not necessary for you as the consumer to listen to the advertisement as you could guess the concept by watching it/ what is being advertised. Whereas for radio you need to listen to the actual advert because it is the only way in which you as the consumer will be able to hear what is being advertised. Not only this, but within the script, many writers base their script around creating an image or even scenery within your head. For example, with the radio advert below we can imagine within our head the scenery. The concept for this advert, is that it's based around horror and I think within a Haunted house. It allows the audience to create this imagery within their head and allow them to interpret the script being said in their own way.

Task 10 - Game Dialogue Proposal

In terms of my game dialogue proposal, it will be based around the backstory which I have created for John, Arianna and Liam Banks. So to speak when John is bed bound, how he will explain the story to his children and how both John and Arianna will react. The way in which I will create dialogue for these three characters will be through the usage of different tactics such as: first person, third person, voiceover, off screen, monologue etc. Below is a short yet descriptive narration of my games story.

The year is 2013 

Place, Mount Sinai Hospital Toronto, Ontario, Canada M5G 1X5

Day, 16th October 

Time, 9:45AM

I'm laying here, waiting for the presence of my children... Gah how on earth am I going to explain this to them. It's bad enough that Arianna already had suspicions as to why I left so early this morning but now this? Them being called. Me, being the one who ASKED for them to be summoned. I- ah this is going to be one long day.

.

.

.

"Arianna and Liam Banks. Could you please report to the Principals office, promptly."

"Eugh, What has he done this time?"I mutter as I leave my desk in Mr. Roberts class to head to the office. I put on a small smile whilst passing his desk, and he just looks at me as if he expect's nothing less. Ha. Charming. As I walk down the hall, who do I see? Oh just a scoundrel flirting with none other than 'Lisa Depane' with hair to the length of her shaped buttocks and the colour of sunshine. Eugh, it's an absolute crime that someone can be that attractive and not have a few admirers. Hey no wait. Not a few, how about all of the boys in the fricking school. Including my brother by the looks of it. As I approach him Lisa gives me a wry smile as if she knows what's about to take place. Quickly, with her voice like a lullaby she says her goodbyes to Liam and walked away. Liam turned around with that boyish grin on his face and exclaimed "Ah Sister!" My eyes turn to slits as I retort "Brother, what have you done this time?" As his grin turned into a look of hurt and astonishment... I knew I shouldn't of even bothered as I was only going to get a sarcastic response. "What? Who me? Well, I would never, I haven't done anything!" I sighed in exasperation it was only first period and he'd already managed to get himself into trouble... And somehow me. Obviously, father wasn't picking up his phone... Which is odd. Hmm, or well. As we headed towards the principals office, Liam took a roll up out of his pocket and popped it in between his lips. I snatched it out of his mouth before he could light the thing up, again that boyish grin of his took place on that charming face of his. This boy. I swear 'you'll be the death of me' I think as I look at him.

Reaching the principals office Arianna, seemed more anxious than usual. Hmm, I wonder what I'd done this time. I didn't recall doing anything... which had an audience or a viewer in that case. As she sat down within the receptionist area I walk over to Linda. Ah, Linda. The receptionist, and a smile that could brighten up anyone's day. I approached her desk smiling as I caught her eye, she raised an eyebrow at me. Not knowing what to expect, "Could you let Principal Cooper know that the Banks are here and waiting" Linda smiled, and retorted with "Well yeah of course I will. If you hadn't notice Liam, it's my job" She finished with a slit of her eyes and carried on typing on her mac. I smiled to myself, as I walked away and sat next to Arianna. Linda, was absolutely gorgeous she wasn't your average receptionist what you'd normally expect your average woman in her early 40's. No Linda was in her early 20's, 19 with eyes the colour of the ocean and hair the colour of hazelnuts. Sigh. She's just so pretty. "Liam? Liam... LIAM!" Oh woah huh he looks up to see Principle Cooper with Arianna attempting to gain Liams attention. I jumped up and smiled apologetically at my sister then at Principle Cooper. As we walked in, I took my all too familiar seat across Cooper placed on the right side while my sister took the seat perched on the left next to me. Arianna ran a hand through her hair as she side glances me waiting for Principle Cooper to take a seat as soon as he does I'm off. "So, Coops what have I done now?" Cooper looked awkward and dare I say it sheepish... This isn't his usual behaviour, by now he would have retorted and tore me apart for calling him 'coops' huh. Weird. Cooper, looks from me to my sister and states "Your father is in hospital and he rang me to inform you personally so that I could take you down myself." "I'm sorry what?" Arianna responded instantly standing up in a hurry. I'm sat here in disbelief, huh what come again.  Arianna begins to hyperventilate and I stand up to calm her down, looking at her straight in the eyes "C'mon Ri, take three deep breathes." I state whilst doing the same so she and I can think logically. I turn to face Cooper, and begin to question him "Why, did Father ask YOU specifically to take us down there?" My eyes slit. Again, Coops had that sheepish look on his face and replied "You have no idea, how close your father and I are." With that he began to head for the door, turning his head slightly to inform us that we should follow. "What the hell" I mutter and follow as does Arianna.

Radio Advertisements

I have created two advertisements, they are shown as below. The first being an advertisement for my chosen artist 'Tori Kelly' for her new EP 'Foreword' and the other aimed towards a charity which bases around sexual abuse based around men and how it needs to be more of a concern, as big as it is towards females.

Tori Kelly EP -
 
Mankind -

Task 5 - Music Video Production Proposal (Individual)

The song which I would create a music video for would be 'The Wombats - Walking Disaster' in terms of the song it is a narrative song. Whereby the lyrics, are basically telling the listener a story. It's quite home hitting, in terms of it targeting teenagers as it bases around the mind state in which you are currently in or have been through. The lyrics are basically informing the listeners about the lifestyle of a young female. What she feels, what she does and an explanation on the regrets that she has made and what the singer would do if he was in her place. In terms of the actual song there isn't an actual music video and I feel as if there should be. I completely adore the song, and the fact that the song allows the audience to create their own concept/ idea for the song gives me an advantage in which I am able to interpret in my own way.

In terms of how I will go about to create this music video, will be through creating a narrative/ surreal music video whereby I will show the story which is told throughout the song. I will aim to create a story type feel to my video which will capture the audience and not only promote the song but give the audience a small feel as to what I as a director believe the song is about. The techniques and conventions that I will use within my music video will range from the idea of basing it around a story type video whereby throughout I will use the convention where the 'female' will be the main focus within the video and the techniques will range from using a variety of camera angles and editing.

Financially the cost of the music video would be quite minimal technically. I have my own camera, which I will use and if not then I am able to use the facilities which are provided by my college. Within the college there is a range of equipment which I will be able to use. E.g. Tripod, camera's, steady cam etc I am also provided laptops and macs which would allow me to edit whenever. In terms of the props that would be used within the video, again not very much. It will mostly consist of costume which in terms of price wouldn't even need to be brought as it will base around an everyday teenager; therefore when scouting for actresses to portray the young female it would be an every day female teen who will wear clothing such as: tights and a top or a mini dress such would be her make up too. It will start off with plain ordinary make-up with eyeliner but throughout the video it will show her everyday life and how her make-up is a profound representation of herself that she wants to break down. In conclusion, the pricing of the music video will be close to nothing.

Task 4 - Initial Response (Individual)

My chosen song, is 'The Wombats - Walking Disasters' the genre of this song would be alternative/ indie quite heavy in terms of the lyrics. It's also a narrative song, as it tells a story. The length of the song is your average 3-4 minute. This song in particular is the length of '4:19' The target audience for this song would be fans of the music genre 'alternative/ indie' because of this it is usually aimed towards teenagers to young adults. The message/ meaning behind the song is basically about a young female who is completely consumed by consumption (In this case we can assume that the 'consumption' is actually drugs and alcohol) we can assume this by the lyrics "Now she's always wasted" 'wasted' which is a term for being drunk. The pace of the song is a mixture of both fast and slow; it ranges from this pace due to the song being an actual description of this females, life the pace of the song could determine the ups and downs throughout her life however throughout the song the singer in a way is giving his personal input. What it is that he would do, if he was in the girls situation.

In terms of what the song has made me feel emotionally, it's made me question my own life which is what I will be aiming to enforce through my actual music video. That the female who will portray the girl within the lyrics will sort of be questioning her life choices and where she is now. Overall I believe that this particular songs hits home for a variety of people especially teens. This being because they're at this stage in their life where they begin to rebel and go against their parents, in the attempts to 'find themselves' but along the way they usually begin to loose themselves. This song in a way is the anthem for those who completely loose themselves and need a reminder of reality, hence the mention of parents.

"I'd tell my mother that I love her dearly and tell my father that I need him back again and if these words wont drop from your lips. I will be your freudian slip." Freudian - reference to someones 'superego'

"Oh father"

Plot

My game bases around two twins, one named Liam and the other Arianna. The game bases around two twins; Liam and Arianna, set on a mission set within the tropical rainforest to find a plant, which holds the cure for their father’s illness.  This particular plant is named the “Graptopetalum Paraguayense” also known as the ghost plant this particular plant can only be found deep within the amazon rainforest.

Arianna and Liam are both twins and the children to their father John Banks; John Banks is an ex agent who went into early retirement due to his wife giving birth to both Arianna and Liam and during the birth she passed away. John was born in 1962 January 18th it was his choice to join the secret services at the age of 18. John is now 51 and retired at the age of 33, after giving 15 years of your life to one profession which also involves death at every corner can give a guy a variety of enemies. The year was 1995 November 6th that the twins were born where John lost the ONE source to his happiness... but then gained two. John, put all his heart and soul to  raising his children as he was completely aware that the route of his work would gain him some hardcore enemies he made sure that once he passed away his children had the required skills to take care of themselves if anything was to ever happen to them.

The year now is 2013 both Arianna and Liam are 18 and their father has been diagnosed with an awful disease which has lead him to be bed bound. John was diagnosed a week ago, and informed that he has about another week to live unless magically someone could find the "ghost plant" therefore Arianna and Liam take it upon themselves to find this plant however due to John being a passed agent he has gained a variety of enemies and once they hear the news of John Banks upon his death bed they take it upon themselves to make sure nothing stops it.

Characters

Arianna Banks -

My character is named Arianna Banks. I designed this character based around the worldwide and well-known female heroine ‘Lara Croft’ the reason behind this is because there aren’t enough female heroins within the 21st century and I think it was time for a change. The connotations behind my character are, that the clothing she wears implies that the game is based within a jungle; the colours used ‘green and kaki’ imply that she is based within a jungle type location. The clothing I have chosen to give my character, completely contrast with those of your mainstream female character who has some part of her skin showing. I have still given my female character that certain edge, whereby she has that provocative sense in terms of her top which is skin tight exposing her body shape.  I have given her a motor vehicle, to again beat the stereotypical viewpoint of there only being one particular type of female, which is perky and sweet. My concept behind the motorcycle was that motor types are considered to be associated with males as it shows ruthlessness and a sense of danger; which is constantly only ever considered with the male hero.  I wanted to completely flip this concept and base it on Banks to show that females can also be dangerous and ruthless.  I have created my character again like I said based on the very popular Lara Croft; in terms of Lara croft she was the first female game heroine to have been put in a situation whereby she could face the same tasks as a male would and still be able to tackle them which is something I really wanted to implement and put across through my character. Banks is portrayed this way through not only her vehicle but also her clothing and weaponry.  The choice of clothing was based on the jungle theme I wanted to place her in therefore the cargo pants and boots seemed appropriate. The swords, I have given to her as her one weapon that she is the master of controlling/ using. I chose swords, because I wanted her to have a connection with her weaponry by this I mean that yes it is a weapon that she uses but there’s a deeper meaning as to why she is so good at using them. This could be that her father, taught her when she was just a little girl, or that she had always been fascinated with the idea of harming someone or things with a single cut of a blade. The whole concept again of a female being given a blade is beating your typical female look. It's quite old fashioned in a sense that a female shouldn’t be handed a weapon in the first place. Which again goes against yet reinforces my outlook on my character.

Arianna is a young American where she was born and raised but her roots lie within St. Lucia. The chosen ethnicity of my character is a young black American female. The reason behind this is because; I have never seen a black female that has been used as a main heroine, because of this fact I wanted to change it, as I believe that there is a very strong target audience for a heroine like her and the whole concept of having a more cultured character as a heroine within a game. It’s more relatable for female gamers, as well as more exciting and unique for male gamers too. The reasoning behind choosing a black female heroin bases not only around because there is no-one like her but because I had done some market research, and found out that many individuals would be interested in seeing what a “coloured character” would have to offer instead of your every day hero/heroine through this information I decided to create Arianna so not only was she unique in her look but also her background and up bringing.

Liam Banks -

Liam Banks is also a young American born and raised but again like his twin sister his roots lie within St. Lucia. Liam is not only a brother but a son, therefore I wanted his character to in a sense be a younger version of their father, John. Liam in a lot of ways is similar to his father in a sense that he still holds that compassion and sense of protectiveness over them both. Liam and Arianna due to them being twins I have also made them to be 'best friends' this being because Arianna has been brought up by a single father but at the same time her twin brother; both being the same age they have shared every experience together. Liam in terms of the male character is compassionate therefore he (like Arianna) beats the typical "hard and sour" male look which is given to your every day male character. Liam and Arianna are best friends as well as twins. Therefore through his character, I wanted to make sure this is put across... Strongly. Hence the reason, why I have made him her companion. This is shown in the introduction of the game, whereby the story line is explained and Arianna offers to search for the ghost plant on her own; but Liam will not allow her to go on her own. Thus, the journey begins.

John Banks -

Arianna and Liam are both twins and the children to their father John Banks; John Banks is an ex agent who went into early retirement due to his wife giving birth to both Arianna and Liam and during the birth she passed away. John was born in 1962 January 18th it was his choice to join the secret services at the age of 18. John is now 51 and retired at the age of 33, after giving 15 years of your life to one profession which also involves death at every corner can give a guy a variety of enemies.The year was 1995 June 6th that the twins were born where John lost the ONE source to his happiness... but then gained two. John, put all his heart and soul to  raising his children as he was completely aware that the route of his work would gain him some hardcore enemies he made sure that once he passed away his children had the required skills to take care of themselves if anything was to ever happen to them.

Target Research/ Audience






When creating my game I had a specific target audience in mind therefore when brainstorming/ creating my idea I aimed my research within a target. So to speak, my game falls within the genre of adventure and action therefore when brainstorming and searching for inspiration I looked towards games, movies, books etc with a similar plot. In terms of my game as a whole there have been two core inspirations; the book/ film 'Stormbreaker' and the game 'Lara Croft Tomb Raider' In terms of Stormbreaker, I gained inspiration for two of my main characters which are John and Liam Banks. The inspiration for these two characters seemed to fit perfectly with the two characters represented within Stormbreaker; however within Stormbreaker there are only two main characters 'Alex' and his uncle Ian Rider.  In contrast with my game there are also two male characters however John is Liam's father therefore there's more of a stronger connection between the two which is proven through the game. In terms of 'Lara Croft, Tomb Raider' the main character within the game is indeed female who holds all the characteristics in which I wanted my main female character to have. To be strong minded and physically; independent so that she is able to look after herself and has a strong relationship with her father meaning that she is also going to have a sense of 'masculinity' that she's not like other girls. Which is exactly what I wanted for Arianna, due to her only having her twin brother and father in her life she's been brought up by two men who mean more than anything to her... Even her own life. I want the love that my three main characters have for each other to be evident throughout the game.

In terms of my target audience, it again bases around who will want to play my game as well as if it will be a success.  However in terms of my target research I have found a suitable target audience to aim my game for, it will be aimed for 16 and over. The reason behind this, is because my game is not only based around action and adventure but the concept of family the idea that no-one gets left behind and if they do go down... Well they go down together. 

Reflection

The feedback, which I received in terms of my game, was given by one of my class peers, which you can read below:

"Storyline is very imaginative and clever, the game seems very relatable in terms of the emotions of wanting to save a family member. Having a relatable theme based on an instinct to do whatever you can to save your loved ones, projects the games emotions on a more extreme and physical level. I very much look forward to playing the game and hope that you would consider introducing various levels with harder challenges to overcome and accomplish." - Theresa

In terms of the feedback that I have received I am stunned at the positive feedback, due to it being quite an armature game I was shocked yet delighted that an individual is so excited that she/ he wants is excited to play it.

1) Using the 'CAP' Website I shall give examples of issues that must be considered in all radio advertising to avoid breaking the 'advertising code', and ways in which these may apply to my own advert. In terms of the examples I have chosen four; Compliance which is basically the concept that advertisements should "not mislead or cause serious widespread offence or hard, especially to children or the vulnerable" Services offering individual advice on consumer or personal problems which is basically where radio broadcasters must ensure that advertisements for 'services offering individual advice on consumer or personal problems' are centrally cleared and have that simple agenda to help their consumers with their personal problems. Prohibited categories which bases around broadcast advertisements for some products/ services which are not permitted either due to them not legally being advertised or because of a clear terminology being used within the script causing it to mean offence to the audience or even society. Lastly, Telecommunications which are in fact based upon sexual entertainment services; this is basically entertainment services based around anything sexual within 'voice, text, image or video services' Which are made available to consumers via direct-response mechanism (Promotional method in which a prospective customer is urged to respond immediately and directly to the advertiser, through the use of a 'device' provided in the advertisement. E.g. coupon, free telephone number etc) and are received through electronic communication networks e.g. twitter, facebook, email even via text.

Which issues relate to my chosen products, when creating an advertisement -

SERVICES OFFERING INDIVIDUAL ADVICE ON CONSUMER OR PERSONAL PROBLEMS -
In terms of this topic, it relates to my second choice of advertisement which is 'Mankind' who "deliver specialist support services to men (18+) who have experienced childhood sexual abuse and/or adult sexual assault at any time in their lives." The reason in which this particular topic is related to this chosen topic is because it is based around advising the consumer on personal problems. When creating an advert as such, the advertisers if given the broadcasters evidence of suitable and relevant credentials: for example "affiliation to a body that has systems for dealing with complaints and is able to take disciplinary action; systems in place for regular revier of members' skills and competencies; registration based on minimum standards for training and qualifications; and suitable professional indemnity insurance covering the services provided."

TELECOMMUNICATIONS - BASED SEXUAL ENTERTAINMENT SERVICES -
Again like the above this particular topic will base around my second choice of advertisement 'Mankind' Telecommunications due to this particular topic being based around sexual entertainment services, this particular ad will be more centralised on receiving help on previous sexual abuse or current abuse. Therefore when creating the script/ producing the ad there will be similar conventions being used such as 'direct response mechanism' whereby I will adding the phone number/ website within the script.

2. When creating a radio advertisement you firstly need to make sure that you are able to afford the pricing of creating an advertisement. Especially within Radio, what's been stated is that if you can afford 'print advertising' you should be talking to your local radio stations as well mainstream stations. "Creativity and airtime, is largely dictated by the number of listeners: bigger stations cost more." When advertising within radio there are two different costs which incur when you advertise on the radio; the first 'air-time cost' and the other 'Production cost'

Air-time, is basically the length in which your advert is they are usually broken down into 30, 60 or even 120 seconds. Which is then called 'segments' or spots depending on the station. Production cost is basically the price of the production of the radio advert. Many stations include production as an added-value option; however when creating an advert consider your options before committing to an in-house production.

"Usually, the production teams at the station are fine as long as the voice-over talent and the producer have a track record of working successfully with small businesses. Most do, considering that small companies are the local stations' most reliable clients. If you decide to get your spots produced "outside," be aware that prices vary significantly between production houses and ad agencies. However, consider the return on investment. It may be worth a few hundred pounds to produce a top-notch spot that generates a response instead of an in-house spot package deal that does nothing."

In terms of creativity, a single/ simple advertisement usually costs around £200-£300. Mainstream stations as well as digital cost up to ten times of that price. Within the price it usually holds: script writing, audio production, voice actors, music and sound effects if both used. Writers, and producers make a huge difference to your campaign being tempted to use an unpopular writer or producer to get cheaper prices is quite a risk. The cost of airtime is basically the limited number of minutes a day to sell for actual advertising unlike print advertising where you are able to add 'extra advertising pages' Within radio the available minutes are sold, there are no more. When booking time for radio advertising, usually many take the opportunity to place their offers a week or two before it has been finished so that they are able to bargain for cheaper prices rather than the original price.

MUSIC VIDEO PRESENTATION - SCRIPT

CARRIED AWAY - NARRATIVE MUSIC VIDEO

• Carried away in a narrative music video, whereby we are shown the ups and downs of a relationship and their struggle. It's quite informative in terms of that although they portray their emotions through body language they still have subtitles shown between the instrumentals which is quite unconventional for your average video. Usually bands such as fall out boy, blink 182 would completely stop the music so there's a mute for the characters to have an actual conversation.
• The concept of the video is an absolute contrast to what you would assume their interpretation to be. At first when we hear the lyrics "Listen, I'm your friend (don't quote me) But not a friend worth noting Yes, please don't ever note me as your friend" at first we assume it's a song about friendship and the boy is attempting to turn it into something more... But once we see the video we are actually shown that it's a video based around the good bits and the bad bits of a relationship.
• The video and how it portrays the artist itself, this is mostly done by the lyrics of the video but then again through how the band themselves have filmed the video. It in a way has different aspects which could reflect on each band member themselves in terms of their own personal experience. 
• In terms of editing that has been done the director has somewhat made use of a variety of camera angles, yet at the same time allow the video to look professional. There is a slight use of lip synch and miming but it has been done in a manner whereby it isn't obvious. As if he is just speaking and having a normal conversation instead of actually facing the camera and making it obvious that he is in fact being filmed.

SLEEPYHEAD - IN LIVE/ CONCEPT VIDEO

• For this particular song there are two music videos. One is portrayed as a 'live' music video whereby it starts off with fans screaming and the music is not high quality. The first 15 seconds of the video is live music, after wards it is complete studio.
• The band played live at 'The Warfield SF' The second music video is more of an animation type. Whereby everything has been animated besides the lead singers face. Both music videos compliments the song, however in terms of conventions I would say their 'live' version would be better. This being because the live version shows a more 'open' and vibrant vibe to the song in comparison to the other. 
• The song itself is quite an upbeat/ happy song therefore the video should be the enforcer of this. In terms of the conventions that they have used, they have given focus to the main singer yet also had the rest of the band members within the video; showing how happy they were etc. 
• The song also contains samples of "Óró Mo Bháidín" by Mary O'Hara who is an Irish opera singer and "San Francisco Scene (The Beat Generation)" by Jack Kerouac.
• The video also uses 'lighting for mood' this is where the director is able to manipulate the light to his advantage. In terms of this video it has been used well to show happiness and life which is the purpose of the song.
• The live video, has cleverly used the simple 'fade away' but very subtle in the beginning of the actual music video, whereby we are giving the introduction to the song. Which at the same time shows us the lead singer.

IN REELING - IMPRESSIONIST/ SPECIAL AFFECTS

• Generally well received by music critics, the single entered the Billboard Alternative Songs chart in September 2009. Within the UK, the single originally peaked at #137, but was re-issued in January 2010, where it performed slightly better at #99. 
• With it's improved showing, the record company then re-issued "Sleepyhead" in March 2010. 
• And a music video for the song premièred in April 2009.
• A remixed version of "The Reeling" was used on the trailer for the fourth season of Skins.
• The concept of the music video was "a carefree night on the town" which is shown throughout the video with special effects such as ripped paper 'special affects'
• The song also features background vocals from the likes of the ps22 chorus.
• The PS22 Chorus is an elementary school chorus from Public School 22 in Graniteville, Staten Island (New York). It is composed of 60-70 fifth-graders, and is directed by Gregg Breinberg. Therefore the song itself doesn't have the chorus members within the video, but they have been added within the song.
• As mentioned before the video itself is quite a big contrast in comparison to the previous ones viewed therefore I think it really stands out. 
• The techniques used in terms of editing would be quite simple, fade and cut away's, and a minimum range of camera angles.

GAME PRESENTATION - SCRIPT

CONCEPT

• Liam Banks is also a young American born and raised but again like his twin sister his roots lie within St. Lucia.
• My game bases around two twins, one named Liam and the other Arianna.
• Sent on a mission within the amazon rainforest to find a plant, which holds the cure to their father’s illness.  
• This  plant in which they are looking for is named the “Graptopetalum Paraguayense” also known as "the ghost plant" 
• This particular plant can only be found deep within the amazon rainforest, hence why the whole adventure aspect of the game is set there. 
• The year now is 2013 both Arianna and Liam are 18 and their father has been diagnosed with an awful disease which has lead him to be bed bound. John was diagnosed a week before Arianna and Liam found out.
• The problem is, is that John roughly has about another month to live before he passes away. Unless they are able to gain access to the "ghost plant"

JOHN BANKS

• Arianna and Liam are both twins and the children to their father John Banks; John Banks is an ex agent who went into early retirement due to his wife giving birth to both Arianna and Liam and during the birth she passed away. 
• John was born in 1962 January 18th it was his choice to join the secret services at the age of 18. John is now 51 and retired at the age of 33, after giving 15 years of your life to one profession which also involves death at every corner can give a guy a variety of enemies.
• The year was 1995 June 6th that the twins were born where John lost the ONE source to his happiness... but then gained two. John, put all his heart and soul to  raising his children as he was completely aware that the route of his work would gain him some hardcore enemies he made sure that once he passed away his children had the required skills to take care of themselves if anything was to ever happen to them.

WHEN SPEAKING ABOUT ARIANNA AND LIAM MAKE SURE TO MENTION THE LINK BETWEEN STORM BREAKER AND THE SIMILAR UPBRINGING WHICH TOOK PLACE FOR 'ALEX RIDER'

ARIANNA BANKS

• My main character is named Arianna Banks. 
• I designed this character based around the worldwide and well-known female heroine ‘Lara Croft’ the reason behind this is because there aren’t enough female heroins within the 21st century and I think it was time for a change. 
• The connotations behind my character are, that the clothing she wears implies that the game is based within a jungle; the colours used ‘green and kaki’ emphasies that the game is based within a jungle type location. As it is usually known as 'Camouflage' 
• The clothing I have chosen to give my character, completely contrasts with those of your mainstream female character who has some part of her skin showing. I have still given my female character that certain edge, whereby she has that provocative sense in terms of her top which is skin tight exposing her body shape.  
• I have given her a motor vehicle, to again beat the stereotypical viewpoint of there only being one particular type of female, which is perky and sweet. My concept behind the motorcycle was that motor types are considered to be associated with males as it shows ruthlessness and a sense of danger; which is constantly only ever considered with the male hero.  I wanted to completely flip this concept and base it on Banks to show that females can also be dangerous and ruthless.
• The choice of clothing was based on the jungle theme I wanted to place her in therefore the cargo pants and boots seemed appropriate. 
• Her chosen weapon (The swords) I have given to her as her one weapon that she is the master of controlling/ using. I chose swords, because I wanted her to have a connection with her weaponry by this I mean that yes it is a weapon that she uses but there’s a deeper meaning as to why she is so good at using them. John Banks, taught her when she was just a little girl, because as stated before he wanted to make sure that his children were able to look after themselves if anything bad was to ever happen to him. -LINK TO ALEX RIDER-
• The whole concept again of a female being given a blade is beating your typical female look. It's quite old fashioned in a sense that a female shouldn't be handed a weapon in the first place. Which again goes against yet reinforces my outlook on my character.

LIAM BANKS

• Liam is not only a brother but a son, therefore I wanted his character to in a sense be a younger version of their father, John.
• Liam in a lot of ways is similar to his father in a sense that he still holds that compassion and sense of protectiveness over both his father and sister.
• Liam and Arianna due to them being twins I have also made them to be 'best friends' this being because Arianna has been brought up by a single father but at the same time her twin brother; both being the same age they have shared every experience together. 
• Liam as the main male character is compassionate therefore he (like Arianna) beats the typical "hard and sour" male look which is given to your typical male character.
• Liam and Arianna are best friends as well as twins. Therefore through his character, I wanted to make sure this is put across... Strongly. Hence the reason, why I have made him her companion. 
• {{This would be shown through a cut scene in the introduction of the actual game, whereby the story line is explained through an and Arianna offers to search for the ghost plant on her own; but Liam will not allow her to go on her own. Thus, the journey begins.

TARGET AUDIENCE

• My chosen target audience for this particular game, would be 16+ due to it being an action/ violent game. Evoking from the player, a sense of longing to finish the game/ an emotional connection.
• I believe that the individual who will in fact be playing this game, will feel an absolute connection to one of the characters which is why when giving the game an actual back story I based it around actual events that would happen to an everyday person like you and I. E.g. the death of both Liam and Arianna's mother.

ORIGINAL INTELLECTUAL PROPERTY

• The idea of this game, is quite unique in terms of the amount of characters that I have. It's quite minimal as there are only three main characters 'Arianna, Liam and John' who are all related. Then throughout the game we are introduced to different 'villains' who each have their own agenda. They all have their personal issues as to why they want to see John Banks dead.
• The game itself I would say is quite unique in terms of what it is that both Arianna and Liam are after. A plant, which won't save the earth, no not their city but ONE person. This person hasn't been, kidnapped they're ill.

INSPIRATION

• The inspiration for this game in terms of the journey and the adventure aspect came from the 'Tomb Raider' as it is quite full on whereby it ranges from searching/ riddles to actual battles and action.
• Tomb Raider as stated before was also, my inspiration for the character 'Arianna' 
• I have created my character again like I said based on the very popular Lara Croft; in terms of Lara croft she was the first female game heroine to have been put in a situation whereby she could face the same tasks as a male would and still be able to tackle them which is something I really wanted to implement and put across through my character. Banks is portrayed this way through not only her vehicle but also her clothing and weaponry.
• "Since the release of the original Tomb Raider in 1996, notable for its female protagonist, the series developed into a lucrative franchise of related media, and Lara went on to become a major icon of the virtual gaming industry."

FRANCHISE POSSIBILITY?

• I guess there is a possibility of the game turning into a franchise. Say, the two main characters end up following in their fathers footsteps and become actual agents. Therefore the next game could base around the individual who plays as the protagonist and that they are able to choose which character they want 'John, Arianna or Liam' (themselves) to be portrayed as. After this they are able to choose which stage or level it is that they want to be placed in. Within these stages they are able to have battles amongst themselves or the enemies that were seen within the original game 'Oh Father' 
• In a sense if there was to be a franchise, then it would be in the style of an arcade game or turned into a film. In terms of the film, it would basically be the original game just turned into an adventure-action film; much like 'Lara Croft' However the original game was released before the actual film therefore the whole idea of my converting my game into a film could work in the aspect of taking the three main characters and turning them into icons.
• In terms of joining a company to create the actual game, I would join up with both Core Design and Infinity Ward. Core design, because they have previously worked on the creation of the actual 'Tomb Raider' game therefore when creating the scenery/ characters this particular company could help in this aspect. Not making it completely the same as the 'Tomb Raider' franchise but giving it small elements in which fans of the actual game would want to play something similar.
• Infinity Award, because they are one of the main creators for 'Call Of Duty' and because my game is base around action-adventure I wanted their to be a strong sense of violence mixed into the game so that when it does come to a battle it has enough graphics/ a more brutal sense to it rather than your average 'beat em ups' type graphic.

BRIEF DESCRIPTION

LEON ABRAHAMS

• Leon Abrahams is one of many villains, and one of Johns most eldest enemies. Leon's first encounter with John was in France, Paris. 
• Leon is 45
• Leon is known amongst many as THE person to go to when looking for drugs. 
• Leon, has many connections and is not only a small town drug dealer but was popular for the sly way that he was able to ship in drugs from countries such as Russia and Germany.
• LEON HAS JUST ESCAPED FROM A 10 YEAR PRISON SENTENCE.

MOE AND TAD

• Moe and Tad are Somalian Pirates.
• They were caught again by John, and met upon the East Sea in an attempt to flee from Japan; after robbing a passer by ship which contained jewels etc.
• John was able to capture them and lead the ship back to Japan but as soon as he had returned back to Japan, he turned his back from a split second and they were both gone.
• Moe and Tad have been on the search for John Banks for a month now and hear of his news through word of mouth.

NINA SATO

• Nina Sato, alongside Moe and Tad have been working alongside in terms of selling objects from Japan to countries on the black market within America, London etc.
• Nina, has never encountered John Banks but when she heard that he was the reason for her plan failing she has never wanted to hold someones cold body within her hands as much as she has for John Banks.

PREQUEL?

• In terms of a prequel as stated before if I was ever to turn the game into a franchise then the first movie would be like the original game 'Oh Father' 
• If the first movie is a success, then there may be hope for a prequel within the movies. However, I think in terms of the game it self it would only be limited to an Arcade version.