Tori Kelly – EP ‘Foreword’ - Album
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Tori Kelly ‘Sensational’
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No adverts have been created for her upcoming EP
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5 new songs; Including her hit ‘Dear No-one’
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Released October 22nd
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Available to pre-order on iTunes
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Previously auditioned for American Idol
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Known as “American Idols, loss”
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Simon Cowell - “I think your voice is annoying”
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Youtube Sensation
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Only 20 years young
Target Audience
My chosen target audience will be those who
are already fans of Tori Kelly, and are looking forward to her new EP as well
as individuals who listen to similar artists. Such as Ed Sheeran, Passenger and
Jojo. Therefore, the target audience will consist of teens upwar ds.
Purpose of Advertisement
The purpose of my advert will be that I will be giving a message entailing that there is a new EP
coming out by my chosen artist (Tori Kelly) and the release date (22nd
October)
Unique Selling Point
My unique selling point, will be that this is an advertisement for a youtube sensation and that she is signed to an indie label if not a label at all. This will allow people who have never heard of her be informed of who she is and her music. Not only this but, she is able to gain a larger fan base based on this advert as it will not only mention her name but her music too.
Style
My unique selling point, will be that this is an advertisement for a youtube sensation and that she is signed to an indie label if not a label at all. This will allow people who have never heard of her be informed of who she is and her music. Not only this but, she is able to gain a larger fan base based on this advert as it will not only mention her name but her music too.
Style
The style of my advertisement will be informative with a hint of
persuasion. It will be quite informal as I will be informing the audience about
my artist and what is she is doing/ has done.
Timing/ Potential Radio Stations
The timing of my advert will range from 30-40 seconds as the music bed will be one of the main influences within the advert. In terms of placing my advert within a time slot of radio, it would have to be placed within the 'drive time' this being because it's the most popular time of radio. Not only this but because drive time is placed both within the morning, and the evening therefore the advert will be played within more than one time of the day as well as how many times. In terms of my chosen radio station, I would place my advert within 'Radio 1' and 'Xfm' this being because they not only hold the audience in which I aim to target but they also have a history for holding a segment within their shows whereby they introduce their audience to an upcoming artist so by placing my advert within these stations they could really play one her songs then afterwards when on a break play the advertisement for her new E.P.
Timing/ Potential Radio Stations
The timing of my advert will range from 30-40 seconds as the music bed will be one of the main influences within the advert. In terms of placing my advert within a time slot of radio, it would have to be placed within the 'drive time' this being because it's the most popular time of radio. Not only this but because drive time is placed both within the morning, and the evening therefore the advert will be played within more than one time of the day as well as how many times. In terms of my chosen radio station, I would place my advert within 'Radio 1' and 'Xfm' this being because they not only hold the audience in which I aim to target but they also have a history for holding a segment within their shows whereby they introduce their audience to an upcoming artist so by placing my advert within these stations they could really play one her songs then afterwards when on a break play the advertisement for her new E.P.
Persuasive Techniques
The Persuasive techniques that I will be using within my advert will be
subtle ones whereby I will be informing my audience of what it is that my
artist has been up too/ who she is. I will also be adding a music bed which will be songs of her brand new ep; the way in which I will implement them throughout the advert will be through mentioning the name of the song then adding a clip of the song afterwards.
Potential Regulatory Issues
Regulatory issues for this particular ad, would be trouble of 'copyright' that I have not gained permission from the actual artist to use her music to create this advert... Which could potentially leave me sued if I was to fully present the ad to a number of stations; this because the money received from the actual stations should rightfully go to her but in fact if I was not to gain permission then it would be mine (illegally)
Potential Regulatory Issues
Production Roles
In terms of the creation of the advert it will take place at my college, therefore it will be free. Not only this but I will also be the voice actor as well as the editor/ creator. Therefore there will be no cost, and I will be able to create a professional advertisement with no cost.
Script(s)
Voice Over/ Me: “Introducing Tori Kelly, a previous American idol auditionee who is now taking the world by storm. For someone of 20 years she sure has a sensational voice. Currently releasing her first EP ‘Foreword’, which includes, her Internet hit ‘Dear No-one’ and 5 new unreleased songs.”
Chosen/ Used Script.
Voice Over/ Me (Light Music Bed): "Tori Kelly, American singer-song writer who has currently just released her new EP 'Foreword' Including songs such as (Music bed changes, as a different song is mentioned as the voice over speaks): "'Dear no-one, paper hearts, rocket, treasure and day dream' Buy your copy now on iTunes for only £3.10!"
Voice Over/ Me: “Introducing Tori Kelly, a previous American idol auditionee who is now taking the world by storm. For someone of 20 years she sure has a sensational voice. Currently releasing her first EP ‘Foreword’, which includes, her Internet hit ‘Dear No-one’ and 5 new unreleased songs.”
Chosen/ Used Script.
Voice Over/ Me (Light Music Bed): "Tori Kelly, American singer-song writer who has currently just released her new EP 'Foreword' Including songs such as (Music bed changes, as a different song is mentioned as the voice over speaks): "'Dear no-one, paper hearts, rocket, treasure and day dream' Buy your copy now on iTunes for only £3.10!"
Mankind – Sexual Abuse
towards men. - http://www.mankindcounselling.org.uk/
· Mankind is based within the UK
· An organization, which bases around delivering specialist support, services to men who are 18+ those who have experience childhood abuse and/ or adult sexual assault at any time in their lives.
· Mankind formed in 2000; funded by the big lottery. The only service within South East London, which aim towards men.
· 3 in 20 men are affected by sexual violence
· Sexual violence can be physical, mental, coercive or manipulative.
· Sexual violence can involve women as well as men as the perpetrators.
· Regardless of how it felt at the time, problems may occur later on in life.
· They aim to help in a variety of ways – Counselling, therapeutic groups, partners, family and friends and resources (leaflets, posters, reports etc.)
· An organization, which bases around delivering specialist support, services to men who are 18+ those who have experience childhood abuse and/ or adult sexual assault at any time in their lives.
· Mankind formed in 2000; funded by the big lottery. The only service within South East London, which aim towards men.
· 3 in 20 men are affected by sexual violence
· Sexual violence can be physical, mental, coercive or manipulative.
· Sexual violence can involve women as well as men as the perpetrators.
· Regardless of how it felt at the time, problems may occur later on in life.
· They aim to help in a variety of ways – Counselling, therapeutic groups, partners, family and friends and resources (leaflets, posters, reports etc.)
Target Audience
The target audience for this particular advert would be based around
men and those who have either gone through sexual abuse or are currently a
victim and a target of it. As it is a co-operation, which bases around ‘Male
Sexual Abuse’ it would base around the male sex any age.
Message/ Purpose of Advertisement
I will begin the advertisement based around how people usually
generalize ‘Sexual Abuse’ to be only targeted on females. I will begin the
advertisement with a statement about this and how this is not the case. The
message as a whole, will basically just be informing the audience of how anyone
can more or less become a victim of Sexual abuse and that it should be not be
seen as a ‘light’ topic or taken as a joke.
Production of Roles
In terms of the creation of the advert it will take place at my college, therefore it will be free. Not only this but I will also be the editor/ creator. In terms of the voice being used, I will use my own as well as a fellow peers. Therefore there will be no cost, and I will be able to create a professional advertisement with no cost.
Timing/ Potential Radio Stations
The timing of my advert will depend on which script I choose to be spoken within the advert. In terms of radio stations, I will base this particular advert within stations such as LBC and Classic Fm. This being because, the age within both stations ranges from young, middle aged to elderly. In terms of Classic Fm it has been said that the audience are "generally aged between 35 and 50, who often have kids at home, and who tune in primarily to listen to music." Therefore when playing the advertisement out loud, it will not only aim towards the adults but the kids too. They have the ability to hear, what the advert is based around. In terms of LBC it is a 'talk show' type of radio station, therefore it holds the capacity of a variety of listeners and in terms of this advert and product my aim is to inform as many people as I can. In terms of regulatory issues, the advert it self if created within the company then it would be the only problem of finding radio stations which would play the actual advert. However this is not the case, and I being an outsider of the company have created the advert therefore before presenting it to potential radio stations I must gain the acceptance of the actual company so that it is legal and again I am not sued.
Potential Regulatory Issues
In terms of regulatory issues, harm and offence may be one which I have to be aware of. This being because, my chosen subject is not particularly a openly 'talked' about subject therefore there may be some individuals who may have gone through it therefore do not appreciate hearing about it. Or maybe family members who dislike the fact that, there is an actual advert for this subject. Due to their children; Children is another regulatory issue which I would have to deal with as 'Parents' may not feel comfortable with an advert based on 'male rape' to be listened to by their children. As it is also a Charity which I have created this ad for, all funds which I receive for it must be given to the company; otherwise I risk being sued and in deep trouble.
Style
The style of my advertisement would be formal, and informative.
Persuasive Techniques
The persuasive techniques that I will be using will consist of giving
the audience a kind of build up to how a situation like this could take place/
where it could take place. It could be anywhere and can happen to anyone. No
matter who you are. I will aim to use an
informative script, which will allow the audience to hear how serious the
issue, which I am advertising, is.
Voice Over -"I've been sexually abused" - Female - Brief pause
Voice Over - "I've been touched in my special place" - Child - Brief Pause
Voice Over - "I've been sexually assaulted" - Male - Brief Pause
No music bed, for the first three sentences. A light music bed begins to play.
Voice Over - "Sexual violence can be physical, mental, coercive or manipulative."
Voice Over - "Help, and take a step towards stopping another person become a victim."
Voice Over - Mankind, here to help whenever and wherever.
Chosen/ Used Script
Female Voice Over, throughout with a light music bed emphasisng the importance of my message: "Sexual abuse, can and does happen to anyone. Many consider that it is only targeted towards females, however this is not the case. Sexual abuse can take place to any person of any age of any sex and race. In fact 3 in 20 men are affected by sexual violence. Mankind are based within the U.K and are set around delivering specialist support, services to men who are 18 and over. Mankind, have received support/ donations from a variety of people and companies therefore your awareness of the matter is crucial so that no-one who has been sexually abused feels as if they are alone. Thank you for listening, and not turning over. With your help, we can provide a safer environment for not only those surrounding us but maybe even those who we love."
The content you have is good for both of your products, you just missed out a few bits such as Client and placement,Timing etc.
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