Wednesday, 9 October 2013

Southbank Advert

The charity that my partner (Eddi) and I chose to create and advert for is more of an campaign that has been taking place since early March 2013. The campaign is based around saving London's, Southbank Undercroft Skate Park. The reason behind the campaign for Southbank is to help save London's most iconic spot for skaters. The purpose behind our advert was to inform your everyday listener of what is taking place down in Southbank the message within the advert is very informative in terms of the information stated within it in terms of what is taking place down at Southbank. Our target audience is aimed at those within their late 20's and above. The reason behind this, is because we wanted more of an elder audience to be aware of what is taking place down at Southbank this is because Southbank is mostly home to those who are apart of their youth from 16+. In terms of how we aimed it towards those of an older generation is through the script and the way it has been said. In the beginning of the advert I speak with a posh british accent and used the term 'hooligans' to emphasise that the advert is based towards elders this is because actual youth would never say this word as it is a term used by elders to pin point youngsters as trouble makers.

Due to our chosen 'charity' being an actual campaign in terms of our persuasive technique we based the advert on straightening out preconceptions that people have formed based around the petition that is taking place at Southbank. So to speak, in the beginning of the advert as mentioned before I am speaking in a posh British accent whereby I use the term 'Hooligans' to emphasise my class. The creation of this particular line for the script was in a sense to mock those who assume the worst of the activists which have been giving Southbank a voice of their own... How we done this was by using this particular line "You've probably heard that a bunch of hooligans have been causing havoc down in Southbank" by stating this the audience has already assumed that we are addressing a topic which involves a number of people which is (bunch) and the plural of hooligan(s)

In terms of the style of this radio advertisement, it is a comical one as it cuts off the lady in the beginning to a more formal and informative tone of a male which again beats the 'hooligan' term as males are seen at the base of rebellious. In terms of the music bed used within the advert, it ranged from classical to an rock/pop song to show the difference between both of the voice overs used. The strengths of this particular radio advert would be that we beat the typical conventions of a charitable radio advert in terms of basing the advert on an campaign instead of an actual charity. In terms of adding aspects to make the advert better below we have the original advert, and below the original the updated one. The difference between the two is that with the original advert when the lady who is cut off by the male the only way in which this is signified is through the change of the song however with the updated advert we have added 'record scratch' whereby not only implies a change of sound but introduces the next speaker.


Next time, when creating an advert we will try to record the voice over whereby there is no 'breath intake' nor gaps.
Lareb
Peace, food & laughter~
☮ ✌


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