Charity Advert: Audience Reach - Long Live South Bank

By using the website (http://www.thisisglobal.com/radio/) I will be researching radio stations and their audience, so that I can find a suitable radio station whereby my advert for "llsb" can be played and heard by the correct audience. Below is my finished radio advert for Southbank:

Which of radio(s) station would be most appropriate to reach your target audience and why? -
In terms of my chosen radio station I have chosen Xfm, as I believe it would be the most appropriate to reach my target audience. The reason being behind this would be that the statistics show below that this particular radio station is listened to by both males and females between the ages of 15-44 which is the exact age group that I was hoping to aim for not only this but because the actual radio station, consist of listeners from a younger to older generation it also has a higher 'male' count in comparison to females. In terms of my advert, this is a good thing due to the advert basing around skating, and skating is known to be associated with the male gender. Xfm's slogan is also "Music that Rocks" which is quite smart due to the music that they play ranges from that particular genre. Again due to their listeners count being higher within males it reinforces the reason behind me choosing Xfm to play my radio advert. As stated before, skating is quite a male dominant action sport hence the reasoning behind me choosing 'Xfm' as my chosen radio station. Skating is usually associated not only with the male gender, but also males who enjoy listening to rock, punk, indie music which is another reason why I chose 'Xfm' as my radio station whereby I would aim my target audience towards.

The particular time of day whereby my advert will be played will range from lunch hour/ drive time and the weekend as it is usually the most listened to time slots. In terms of my chosen time slots the reasoning behind each are basically because each section has a different range of audience group. The lunch hour could possibly consist of ages from 18 and above this being because it is usually the time space whereby most listeners will tune in again from the morning so that they can catch up not only with the talk but the music too. The lunch hour time slot, gives the listeners something to do whilst eating their lunch or even working through lunch. The drive hour slot, would usually consist of ages ranging from mid 20's upwards as it is considered to aim towards those who drive home from work hence the name 'drive time' However others can still listen to through home as it does not aim nor limit to anyone. The 'Weekend' basically consists of both Saturday and Sunday, the audience again can range from younger to older there is no particular preference as again like the drive time it is not limited and is available anywhere at any time. In terms of the gender for all three time slots it again ranges depending on the person; as shown through the statistics of listeners through the photo above 'males' are in favour of the actual radio station.

The length of which the advert will run, will purely base upon how long the protest will be. The protest began in early March 2013 therefore it will run onto the next year if needed just so that individuals are aware of what is taking place. The length of the actual advertisement, is 36 Seconds. Therefore the place in which this advert could be played could be anywhere. During a break, or during the time space in which it takes for actual Dj's/ Speakers to swap places.