Task 3b (UPDATED)

Tori Kelly – EP ‘Foreword’ - Album

·      Tori Kelly ‘Sensational’

·      No adverts have been created for her upcoming EP

·      5 new songs; Including her hit ‘Dear No-one’

·      Released October 22^nd

·      Available to pre-order on iTunes

·      Previously auditioned for American Idol

·      Known as “American Idols, loss”

·      Simon Cowell - “I think your voice is annoying”

·      Youtube Sensation

·      Only 20 years young

Target Audience

My chosen target audience will be those who are already fans of Tori Kelly, and are looking forward to her new EP as well as individuals who listen to similar artists. Such as Ed Sheeran, Passenger and Jojo. Therefore, the target audience will consist of teens upwar ds. 

Purpose of Advertisement

The purpose of my advert will be that I will be giving a message entailing that there is a new EP coming out by my chosen artist (Tori Kelly) and the release date (22^nd October)

Unique Selling Point
My unique selling point, will be that this is an advertisement for a youtube sensation and that she is signed to an indie label if not a label at all. This will allow people who have never heard of her be informed of who she is and her music. Not only this but, she is able to gain a larger fan base based on this advert as it will not only mention her name but her music too.

Style

The style of my advertisement will be informative with a hint of persuasion. It will be quite informal as I will be informing the audience about my artist and what is she is doing/ has done. 

Timing/ Potential Radio Stations
The timing of my advert will range from 30-40 seconds as the music bed will be one of the main influences within the advert. In terms of placing my advert within a time slot of radio, it would have to be placed within the 'drive time' this being because it's the most popular time of radio. Not only this but because drive time is placed both within the morning, and the evening therefore the advert will be played within more than one time of the day as well as how many times. In terms of my chosen radio station, I would place my advert within 'Radio 1' and 'Xfm' this being because they not only hold the audience in which I aim to target but they also have a history for holding a segment within their shows whereby they introduce their audience to an upcoming artist so by placing my advert within these stations they could really play one her songs then afterwards when on a break play the advertisement for her new E.P. In terms of regulatory issues I will have to ask the actual artist, herself if I can use her tracks to create a radio advert advertising her so that once my advert is completed the artist; Tori Kelly is aware that her tracks have been used and that me and the ad are not sued. 

Persuasive Techniques

The Persuasive techniques that I will be using within my advert will be subtle ones whereby I will be informing my audience of what it is that my artist has been up too/ who she is. I will also be adding a music bed which will be songs of her brand new ep; the way in which I will implement them throughout the advert will be through mentioning the name of the song then adding a clip of the song afterwards.

Potential Regulatory Issues

Regulatory issues for this particular ad, would be trouble of 'copyright' that I have not gained permission from the actual artist to use her music to create this advert... Which could potentially leave me sued if I was to fully present the ad to a number of stations; this because the money received from the actual stations should rightfully go to her but in fact if I was not to gain permission then it would be mine (illegally)

Production Roles

In terms of the creation of the advert it will take place at my college, therefore it will be free. Not only this but I will also be the voice actor as well as the editor/ creator. Therefore there will be no cost, and I will be able to create a professional advertisement with no cost.

Script(s)
Voice Over/ Me: “Introducing Tori Kelly, a previous American idol auditionee who is now taking the world by storm. For someone of 20 years she sure has a sensational voice. Currently releasing her first EP ‘Foreword’, which includes, her Internet hit ‘Dear No-one’ and 5 new unreleased songs.”

Chosen/ Used Script.
Voice Over/ Me (Light Music Bed): "Tori Kelly, American singer-song writer who has currently just released her new EP 'Foreword' Including songs such as (Music bed changes, as a different song is mentioned as the voice over speaks): "'Dear no-one, paper hearts, rocket, treasure and day dream' Buy your copy now on iTunes for only £3.10!"

Mankind – Sexual Abuse towards men. - http://www.mankindcounselling.org.uk/

·     Mankind is based within the UK
·    An organization, which bases around delivering specialist support, services to men who are 18+ those who have experience childhood abuse and/ or adult sexual assault at any time in their lives.
·    Mankind formed in 2000; funded by the big lottery. The only service within South East London, which aim towards men.
·    3 in 20 men are affected by sexual violence
·    Sexual violence can be physical, mental, coercive or manipulative.
·    Sexual violence can involve women as well as men as the perpetrators.
·    Regardless of how it felt at the time, problems may occur later on in life.
·    They aim to help in a variety of ways – Counselling, therapeutic groups, partners, family and friends and resources (leaflets, posters, reports etc.)

Target Audience

The target audience for this particular advert would be based around men and those who have either gone through sexual abuse or are currently a victim and a target of it. As it is a co-operation, which bases around ‘Male Sexual Abuse’ it would base around the male sex any age.

Message/ Purpose of Advertisement

I will begin the advertisement based around how people usually generalize ‘Sexual Abuse’ to be only targeted on females. I will begin the advertisement with a statement about this and how this is not the case. The message as a whole, will basically just be informing the audience of how anyone can more or less become a victim of Sexual abuse and that it should be not be seen as a ‘light’ topic or taken as a joke.

Production of Roles

In terms of the creation of the advert it will take place at my college, therefore it will be free. Not only this but I will also be the editor/ creator. In terms of the voice being used, I will use my own as well as a fellow peers. Therefore there will be no cost, and I will be able to create a professional advertisement with no cost.

Timing/ Potential Radio Stations
The timing of my advert will depend on which script I choose to be spoken within the advert.  In terms of radio stations, I will base this particular advert within stations such as LBC and Classic Fm. This being because, the age within both stations ranges from young, middle aged to elderly. In terms of Classic Fm it has been said that the audience are "generally aged between 35 and 50, who often have kids at home, and who tune in primarily to listen to music." Therefore when playing the advertisement out loud, it will not only aim towards the adults but the kids too. They have the ability to hear, what the advert is based around. In terms of LBC it is a 'talk show' type of radio station, therefore it holds the capacity of a variety of listeners and in terms of this advert and product my aim is to inform as many people as I can. In terms of regulatory issues, the advert it self if created within the company then it would be the only problem of finding radio stations which would play the actual advert. However this is not the case, and I being an outsider of the company have created the advert therefore before presenting it to potential radio stations I must gain the acceptance of the actual company so that it is legal and again I am not sued.

Potential Regulatory Issues

In terms of regulatory issues, harm and offence may be one which I have to be aware of. This being because, my chosen subject is not particularly a openly 'talked' about subject therefore there may be some individuals who may have gone through it therefore do not appreciate hearing about it. Or maybe family members who dislike the fact that, there is an actual advert for this subject. Due to their children; Children is another regulatory issue which I would have to deal with as 'Parents' may not feel comfortable with an advert based on 'male rape' to be listened to by their children. As it is also a Charity which I have created this ad for, all funds which I receive for it must be given to the company; otherwise I risk being sued and in deep trouble. 

Style

The style of my advertisement would be formal, and informative.

Persuasive Techniques

The persuasive techniques that I will be using will consist of giving the audience a kind of build up to how a situation like this could take place/ where it could take place. It could be anywhere and can happen to anyone. No matter who you are.  I will aim to use an informative script, which will allow the audience to hear how serious the issue, which I am advertising, is.

Script
Voice Over -"I've been sexually abused" - Female - Brief pause 
Voice Over - "I've been touched in my special place" - Child - Brief Pause
Voice Over - "I've been sexually assaulted" - Male - Brief Pause
No music bed, for the first three sentences. A light music bed begins to play.
Voice Over - "Sexual violence can be physical, mental, coercive or manipulative."
Voice Over - "Help, and take a step towards stopping another person become a victim."
Voice Over - Mankind, here to help whenever and wherever.

Chosen/ Used Script
Female Voice Over, throughout with a light music bed emphasisng the importance of my message: "Sexual abuse, can and does happen to anyone. Many consider that it is only targeted towards females, however this is not the case. Sexual abuse can take place to any person of any age of any sex and race. In fact 3 in 20 men are affected by sexual violence. Mankind are based within the U.K and are set around delivering specialist support, services to men who are 18 and over. Mankind, have received support/ donations from a variety of people and companies therefore your awareness of the matter is crucial so that no-one who has been sexually abused feels as if they are alone. Thank you for listening, and not turning over. With your help, we can provide a safer environment for not only those surrounding us but maybe even those who we love."

Task 2b - Question 4 (Updated)

In this post I will be summarising the stages of production of an advertisement for radio. Including as many areas that go towards making up its budget that I can find whilst using specific financial information. The way in which I will go about this will be through using both these links; http://radioadvertising.co.uk/costs and http://www.marketingminefield.co.uk/radio-advertising-costs/

When creating a radio advertisement there are ten crucial steps which are;

1. Research - Research is the step whereby you research into the actual company or object which you are creating your advert for. The reason behind doing so, is so that when creating the actual advert you have factual information when creating the script. Not only this, but it allows you/ the script writers to have a bit of 'background' information on the product. This particular section of the process is particularly important due to you having to essentially get to know the company/ product in which you have to create an advert for. Without this step, you will be unable to create a valid advertisement due to lack of knowledge of the actual product.
2. Brainstorm - Brainstorm, is the step where the creativity begins to flow. You have been given the object/ company which you will be creating the advert for. Therefore as you brainstorm you will use the research that you have done to base your 'brainstorm' on. Whilst brainstorming, you will be thinking of ideas in which you can approach this particular object when creating an advert. So thinking of the different styles of radio adverts; comical, serious, informative etc. You have to have a slight set of mind of who you want to aim your advert too and how so that when you create your script you can base it on the brainstorm that you have done. The brainstorm is the place, where you are able to mix your ideas together. It's the step whereby you can test yourself as a creator to really think outside the box if needed; I think this step is valid when creating a radio advertisement as you are able to prove to your co-workers as well as yourself that you are able to work outside of the box when creating ideas. That when you plan a concept/ idea you're not only thinking on the skirts of what you've been told to do but you're also putting that extra work in which allows you when creating your script to have more a variety when writing.
3. Scriptwriting - The step of script writing is pretty straight forward, it's where you write what it is you want to be said within the advertisement. You yourself can write the script, however there is the choice of you having your advert created by the actual radio station however the scriptwriting is offered free only on the basis that they produce the commercial. If you want to produce the ad somewhere else then you run the risk of being charged the same rate as a produced commercial and the copyright of the actual script remains as the ownership of the station... If you produce your ad somewhere else you also run the risk of being sued. In terms of scriptwriting as a whole, it is where the information that you have gained gets turned into an actual script.
   
   The brainstorm, may even be where you began to create a base of where you want your advert to be played/ who it's aimed for. An idea of your target audience is very helpful, in the case of creating a script. It allows the scriptwriters to use words/ sentences which aim towards your target audience. In terms of script writing you are also able to decide who it is you want in your advert as well as what you want them to say. This would be known as 'Voice Overs' which is basically the people who will be featured in the advert a celebrity etc.
   
   This part is vital in the creation of the radio advertisement, this being because it allows you as the creator to create the script in which you have planned which not only shows that you have the capability of doing so but if the script is good and makes sense then it also enables you to save money whereby you would most likely spend a good £30-40 on an actual script writer.
4. Recording - Recording is the step whereby the actual script is recorded. Whether you feature actual celebrities is up to you and the station completely. In terms of the actual recording, there are two different places in which you can record your advert. There is the actual radio station or a production house. An actual radio station, is beneficial in terms of expense. This being because, they are able to create your advert professionally and in quality for two or three hundred pounds. Within this price, it also features free help towards script writing and a copyright professional. As it may be that you want your advert to feature a celebrity and broadcast on multiple stations. The radio station is able to help you when quoting a price. In terms of a production house, it is known amongst many as the 'out of house' production. When creating an advertisement a production house compared to a Radio Station is usually considered to be quite amateurish. This being because in terms of the employees who work at the production house; they rarely have any experienced radio writers because of this, if you were to use the help of a Production house then it would be wise to ask the workers there of what degrees they actually have. In general due to the initial price of technology decreasing many individuals have gone to create their adverts in the comfort of their own home which again would be beneficial as all costs in terms of recording would be free but the actual advert may sound again quite amateurish therefore it would be best to go ahead with the choice of an actual Radio Station.
   
   In terms of recording, the script/ voice over is not the only thing that will be recorded but also the chosen music bed if you are using a live band then they will be playing in the background of the voice over which is taking place. This is usually considered as copy right free as it is created within house or upon a software such as 'garage band'. However if there is the need of an actual song which has been created by an actual band/ artist then it crucial that you receive their permission/ gain copy right so that you are able to use the song.
5. Editing - Editing is basically the combination of both your voice overs and a music bed if one is being used. In terms of editing it would again come under where you would want your editing to take place. Either a radio station or a production house or even in the comfort of your own home using a basic editing app. When editing it is important to remember that although you can make mistakes, making sure that you hit 'save' when finished your work is crucial. Without saving your work you will loose the actual creation of your advert, and when gaining feedback if they want you to change only a few things then you as the editor will have to create the advert all over again. Financially, as stated before it is up to you where it is you want to edit your advert. It could be that you want to do it in the comfort of your own home which would mean you would not have to pay a thing. Then there's the cost of getting your advert edited by a professional which would mean that you would have to pay a price to get the work you created edited by a stranger however I'm sure if asked politely they would allow you to stay with them to see the work done to your advertisement.
6. Finished Advertisement - The advert is now basically finished, so you must convert the file and make sure that everything is fine. In terms of the voice over and the mixture of your voice over. Making sure that nothing is too loud, or if the voice over is going over the music bed and vise versa.
7. Receive Feedback - Receiving feedback is crucial, so that you are away of whether your advert is good or bad. Rather be aware of what you could've done better to make your advert better now than playing it to actual producers who inform you of their negative opinion.
8. Make changes (if needed) - Again with connection of receiving feedback, it basically allows you to make changes to your advert if any are needed.
9. Final Cut - The final cut is basically the advert is completely finished. Nothing you can change/ add to make it better as you have completely finished it. This is the point of your advertisement whereby you have completely finished the planning, the creation and the editing. You have finally, finished your advertisement which means there is nothing you can do but wait for feedback from actual audiences and see if your advert has in anyway impacted their sales.
10. Upload/ Share - This is the step, whereby you now head forth with your advert and attend meetings to get your advert out there. For it to be played and listened to by your chosen target audience. If you have kept the creation of your advert within house (Radio Station) then it is most likely to be easier for you to find an actual station who will be willing to play your advert. This being because the station that you created your advert with, have put money on you so they are also apart of whether you are successful.

In conclusion, in terms of the creation of an radio advertisement the steps are pretty straight forward... It's just the matter of gaining enough experience/ contacts for you to succeed within the business.

Task 2b - Question 3 (IMPROVED)

Through the link provided "http://www.creativeskillset.org/radio/careers/jobs/article_7768_1.asp" I will be discussing the duties and skills needed to be a radio commercial producer. I will answering two questions in particular; Which of these skills I know I have and Which of these skills I need to develop, and how I will achieve so.

In terms of the skills and basic knowledge that are needed to become a radio commercial producer and why are listed below:

• The ability to generate original ideas, and to think creatively about how to communicate them.

This particular point is a mixture of both skill and knowledge, meaning that you as a radio commercial producer are able to not only think outside the box offering unique ideas but whilst doing so you as the producer are able to create your actual ideas. As stated 'communicate them' you are able to put your ideas into action and create. This particular skill is important when within the radio business, because you as a producer should know that although you are creating advertisements you need unique adverts which will capture the attention of the consumer in a away which will not only make them want to listen but initially buy the product being advertised. 

• Excellent writing and story-telling skills which they can adapt for different audiences and platforms.

This is a skill, which can either be learnt throughout your experience or taught. It's one of the most crucial skills, this being because you as a producer are relied upon to be able to create advertisements for anything and anyone. You as a producer, must be open to create adverts for anything. It's having that experimental/ willingness to take on new products/ companies.

• Knowledge of the Radio market, different station and programme styles, and audience demographics

In terms of having actual knowledge of the radio market etc this is something that you should be passionate about and be aware of due to you being within the business and having a job which is quite high ranked within radio. It is knowledge that is expected for you to have and in a sense is important because if you do have knowledge of the radio market and such then it will make your job a lot more easier.

• A strong interest in advertising, and a good understanding of how radio and other relevant platforms can be used to promote and sell goods and services

This isn't considered a skill, but mostly personal knowledge. Meaning that you as an individual who is either considering this job or have it must have a strong interest within advertising not only this but they should have a strong passion which allows them to take risks within the area. A 'good understanding of how radio and other platforms can be used to promote and sell goods and services' is basically the same as having a strong interest within the advertising field. Being able to view a variety of advertising forms, and seeing how you can implement the same conventions within your own to convert it into a radio form and along the way make it better.

• Confidence to interpret a brief, and to pitch ideas to clients.

This particular skill, is within the individuals power. This being because, confidence is comes hand along with personality. If the individuals personality is bold/ unique enough to have this particular job then when approaching/ pitching ideas to clients is something that is crucial for the individual to either get used too or are already.

• Ability to work independently, but also as part of a team
• Self-motivation and adaptability
• Determination, diplomacy and excellent interpersonal skills

These three skills, are vital when being assigned tasks within a group or even as a solo. The ability to work independently within a group allows you all as a group to get along with the assigned task which you have all decided and handed out to each other. Not only is this needed within a group but working alone too, you must have that mind state whereby you are not dependant on other people. That you as an individual are capable of getting on with your work and not needing the assistance/ help of others. This again would join with 'self-motivation and adaptability' as mentioned before being able to adapt is key as you are producing adverts you need to have that diversity whereby you are able to create an advertisement for anything and anyone. In terms of self-motivation, it's again comes with confidence. If you have belief that you can do the task assigned to you then by all means self motivation will not be a bother. Again with 'Determination' having self-belief/ motivation allows you the belief that you are able to do whatever the task that has been handed. Whether this be creating an advert or pitching your idea etc.

• Ability to work effectively under pressure, react quickly and meet tight deadlines
• Empathy and patience, the ability to build rapport and draw information from people

These particular skills go hand in hand, if you are able to "effectively work under pressure and react quickly" then you in opposite should be able to have empathy and patience for team workers. Not only this but in terms of drawing information from individuals this is not only helpful within your job but when creating ideas/ brainstorming it allows you to have more of a view on your work. Not only your view but others, so that you can make it better or change it to adapt.

• A thorough knowledge of the law, ethics and industry regulations as they affect radio production and advertising
• Knowledge of when it is necessary, and how to acquire the relevant clearances and licenses, including copyright and music clearances
• Knowledge of the requirements of the relevant Health and Safety legislation and procedures
• A high level of IT skills - particularly good word-processing and data handling skills

This is a mixture of both knowledge and skill, it is useful to you as an individual within the job but is necessary this being because you need to be aware of the do's and don't(s) within the job so that you don't make a mistake but so that you are aware of what you are allowed to do and not.

• The ability to learn how to use a variety of recording equipment, and to operate different radio studios.

This particular skill is again of great importance, so that when you do record/ go to work you are aware of what you're doing/ how to work the station or recording booth.

• The ability to conduct effective internet research, use relevant computer software for audio editing, and, when necessary, to manipulate visual images or edit video, and upload all such material for use on websites

This skill is needed throughout the whole process, it's again a mixture of both skill and knowledge as it bases around personal tasks that you as the creator would have to do.

In terms of the skills that I already have for this particular profession and based on the requirements needed; I can confidently state that I have all the listed skills excluding those which have been high lighted in red. In terms of those which have been highlighted in red, I will aim to achieve these particular points by researching more into the industry and how it is that radio actually works in terms of it's creation and what it is that keeps radio at it's constant popularity. In terms of regulations and licenses of radio production, the way in which I will aim to do so/ learn about these particular procedures will be through research however when aiming to go into this profession it is crucial that you have all these skills so that you are not only aware of what your job entails but so that once you have the job you have a base of the information that you will need to learn in more depth.

Task 2b - Question 1 & 2

In this post, I will be comparing and analysing the difference between both T.V and Radio Advertising. Not only this but also the cost of particular time slots within radio advertising the way in which I will be discussing these questions will be via: http://www.marketingminefield.co.uk/radio-advertising-costs/

Question 1 - How much cheaper and more effective than television is radio advertising described as on this webpage?

Radio advertising is considerably more affordable than many realise, in comparison to traditional advertising mediums: television, newspapers and magazines. Radio advertising reaches a variety of target audiences at the lowest cost possible. Not only this but as stated by Justin Sampson, managing director of the Radio Advertising Bureau: “Radio is three fifths as effective as TV, but only one seventh of the cost. So radio can be a much more cost-effective medium than television for advertising purposes, if it’s used correctly.” This being said we have already established how much more effective Radio is in comparison to T.V advertising. In terms of radio the listener numbers is the determinant of the cost of advertising on a particular station; through this it allows actual radio advertisement creators to freely choose which stations they want their advert to be played on. They are able to choose which radio station they want their actual advert to be played on based on statistics; number of males, females and the ages of these individuals. When it comes down to 'affordability' it basically means that radio advertising is usually favoured by small businesses. This being because those of small business's feel very loyal towards their favourite radio station and usually exploits, as 'Radio Works Michael Charnley- Heaton says: “Radio is the ideal medium for small businesses as local radio listeners have a very close relationship with their favourite station and advertisers can benefit from this.” 

In terms of the expense of advertising within radio it is dependant on a few factors:

• The radio station - the cost of advertising on a particular station, therefore when choosing a radio station bearing in mind the type of audience they have will determine how affective your advert whether or not it is aiming towards your chosen target audience or not.
• Length of the ad - The length of your typical advert is 30seconds, however if a 10 second advert then it is half the price of your average advert. 
• Time of day - Mornings and evenings are the most popular time sections therefore it is more expensive.
• Length of the campaign - Longer campaigns, are more expensive however more cheap on a per 'ad' basis. In general, it isn't considered normal to advertise for more than four weeks... Unless it's a highly intensive campaign.
• Campaign frequency - Basically, having a range in terms of when you play your advert. So to speak, "consider advertising one week on and one week off over a couple of months."
• The type of advertising - Radio stations are flexible with what it is they advertise and the options they have. For example, you stations often sponsor "particular shows or features, or run a competition on air."
• A cost of 'creativity' - The ad should cost no more than 10% of your budget, usually £2,000 for some of the most popular stations and around £250 for indie stations. The fees include script writing, actors to speak in the ad, the music and sound effects. Although, if you would like to use a mainstream song it can usually cost up to £25,000 due to licensing fees.

The way in which you can promote your actual advertisement as well as through a radio station would be to also place an advert on the radio stations website for your original advert. The advantage of this, is that many radio listeners usually visit the website of the station they listen to. Usually because the stations, upload the tracks which are played onto their website so that the listeners are able to find their favourite songs of the day. Which again in the same way allows you to reach the same audience but through two mediums: Internet and Radio. "Advertising online is also considerably cheaper than radio advertising, with costs starting from £100 per 50,000 impressions."

Although there is expense within the usual payment which you have to pay when advertising within radio if there is a struggle in terms of the cost then there a few cost saving tips:

• Buy at the last minute - Sometimes advertisers pull out at the last minute, maybe due to a change of heart and creative differences within the product/ service as it is not quite ready yet. Thus leaving space within advertising which must be filled immediately, therefore sale representatives are able to negotiate price maybe even get you a lower price.
• Buy in January - A vast majority of companies focus on advertising heavily, for the progression for Christmas and the New-Year because of this a large drop in demand is created at the start of the year for radio advertising. Discounts and and extra time slots can be negotiated at this time.
• Commit to a large campaign - If the budget is available, considering committing to a six month or even a one year advertisement campaign. Stations, are more than happy to (with in reason) reduce their prices for a long term commitment.
• Create a competition amongst radio stations - To receive the best price possible, considering the promise of your entire budget for radio advertising to one radio station if that one in particular offers the best deal. This particular action could however cause tension and ill-feeling amongst other sale reps.

In conclusion, radio advertising seems to be the most appropriate form of advertising as it seems more 'flexible' in comparison to T.V Advertising. Also, it seems much more easier and quicker as it revolves around voice and the emotion shown through rather than actual acting.

“Radio is three fifths as effective as TV, but only one seventh of the cost. So radio can be a much more cost-effective medium than television for advertising purposes, if it’s used correctly.”

Question 2 - Which times of the day cost the most to place a radio advertisement?

In terms of the times of day in which it costs most to place a radio advertisement, it would range from Morning to Evening. Within these particular times of the day they both each have their own personal sections in the morning there is always a 'Breakfast show' and within the evening there is a 'Drive Time' section. The breakfast time slot usually consists of interviews with artists depending on the station will be an iconic artist from that particular genre the breakfast section is also the time whereby they are able to wake their listeners up. Therefore when placing an advert in the morning during the morning it would mean that the listener would not only be awoken by the songs but the chosen adverts. The particular adverts are particularly important for example in the morning you would not have an advert based around a restaurant who are doing a deal for the evening as it would not only NOT make sense but be ridiculous as it wouldn't appeal to the audience. However if you were to advertise say 'Belvita breakfast' biscuits it would appeal to the listeners as it has a connection to the actual time period in which they are listening to the advert same with 'drive time' in the evening you would want to place adverts based around activities in which the audience would take part in, in that time space. In terms of types of radio stations which would promote adverts such as 'Belvita Breakfast Bars' or activities/ places like Westfields, Pizza Hut, Dominos etc would be your mainstream stations such as 'Capital Fm' 'Radio 1' etc this being because they are stations which gain a high number of listeners within the U.K. These radio stations would promote both advertising for evening and morning as they run throughout the day. In terms of indie/pirate radio stations/ the type of advertisements you would hear played throughout morning and evening would be for small companies such as cab offices, and restaurants in comparison to mainstream types. For example, when advertising for stations such as 'Radio 1' you would hear restaurants such as 'Mcdonalds, Pizza Hut' etc to be promoted whereas for stations such as 'Sunshine Radio' you would hear minor restaurants such as 'Chicken Cottage, Spice Village' etc. This being due to the price of advertising being more expensive for mainstream stations therefore small restaurants aim to promote themselves within pirate/ indie stations.

The reason due to the morning and evening time slots being the most expensive within advertising is because as said before it is the most listened to, part of the day.

Charity Advert: Audience Reach - Long Live South Bank

By using the website (http://www.thisisglobal.com/radio/) I will be researching radio stations and their audience, so that I can find a suitable radio station whereby my advert for "llsb" can be played and heard by the correct audience. Below is my finished radio advert for Southbank:

Which of radio(s) station would be most appropriate to reach your target audience and why? -
In terms of my chosen radio station I have chosen Xfm, as I believe it would be the most appropriate to reach my target audience. The reason being behind this would be that the statistics show below that this particular radio station is listened to by both males and females between the ages of 15-44 which is the exact age group that I was hoping to aim for not only this but because the actual radio station, consist of listeners from a younger to older generation it also has a higher 'male' count in comparison to females. In terms of my advert, this is a good thing due to the advert basing around skating, and skating is known to be associated with the male gender. Xfm's slogan is also "Music that Rocks" which is quite smart due to the music that they play ranges from that particular genre. Again due to their listeners count being higher within males it reinforces the reason behind me choosing Xfm to play my radio advert. As stated before, skating is quite a male dominant action sport hence the reasoning behind me choosing 'Xfm' as my chosen radio station. Skating is usually associated not only with the male gender, but also males who enjoy listening to rock, punk, indie music which is another reason why I chose 'Xfm' as my radio station whereby I would aim my target audience towards.

The particular time of day whereby my advert will be played will range from lunch hour/ drive time and the weekend as it is usually the most listened to time slots. In terms of my chosen time slots the reasoning behind each are basically because each section has a different range of audience group. The lunch hour could possibly consist of ages from 18 and above this being because it is usually the time space whereby most listeners will tune in again from the morning so that they can catch up not only with the talk but the music too. The lunch hour time slot, gives the listeners something to do whilst eating their lunch or even working through lunch. The drive hour slot, would usually consist of ages ranging from mid 20's upwards as it is considered to aim towards those who drive home from work hence the name 'drive time' However others can still listen to through home as it does not aim nor limit to anyone. The 'Weekend' basically consists of both Saturday and Sunday, the audience again can range from younger to older there is no particular preference as again like the drive time it is not limited and is available anywhere at any time. In terms of the gender for all three time slots it again ranges depending on the person; as shown through the statistics of listeners through the photo above 'males' are in favour of the actual radio station.

The length of which the advert will run, will purely base upon how long the protest will be. The protest began in early March 2013 therefore it will run onto the next year if needed just so that individuals are aware of what is taking place. The length of the actual advertisement, is 36 Seconds. Therefore the place in which this advert could be played could be anywhere. During a break, or during the time space in which it takes for actual Dj's/ Speakers to swap places.

Task 2a - Production Research

• What factors make up the budget for a radio advertisement campaign?

When creating a budget for a radio advertisement campaign factors which should be considered is the producer him/herself considering how much money will be spent on the advertisement; studio hire, agency costs etc. One factor which is apart of the the budget for a radio advertisement campaign would be; music royalties which is gaining permission of an artist to use their music otherwise it is known as copyright. There are many ways in which a person can go about to do this; which are mechanical, performance and print. A mechanical license would be that you have permission to reproduce, however the royalties are paid to the artist and the writer and publisher based on numbers of sold. An Performance license would be of one which enables a blanket license which gives permission to broadcast/ perform live but again with a mechanical the royalties are paid to the artist/ writer and published based on the number of sales. A print license would consist of the royalties being paid to the writer and publisher based on the sales of the sheet music. The final license which can be obtained is a Synchronization license, which allows songs/ music to be reproduced in a television program, film, video, radio and commercials as background music. Another factor which should be considered in terms of an radio ad would be the voice over. A voice is over is basically, the voice which speaks within the advert over your chosen music bed. In terms of the price of an actual voice over it would vary depending on the person who is doing your actual voice over so to speak if he/ she is a celebrity then the amount of skill and experience held within the advert would make it stand out. Hence why there is a fee for 'voice over' within the U.K there is usually a 'paid by the hour' fee which is also known as a "Basic session fee" not only is the person who does the voice over but the fee for it but also where and when the recording will be broadcast, and where the audience is able to hear so because of this the actual artist is entitled to a 'usage fee' in exchange for certain limited rights to use of their voice, a 'buy-out' fee will be paid which is also another form of royalty. A buy out is another agreement whereby the voice receives an additional fixed fee in return for releasing the rights to his or her voice. I.e if a celebrity records an advert for a phone, they will be paid BSF and a buy out in return for the rights to use that recording perpetuity.

Traffic and scheduling and billing is another factor which goes towards the budget for a radio advertisement campaign. In terms of 'traffic and scheduling' it basically means when the advertisement is played e.g. during 'drive time' which is the most popular yet expensive time for an advert to be played but would again have the most affect towards the audien ce or the advert could be played within the section 'graveyard' which (from the name) tells us that there aren't many listeners in this time slot.

• What is a music bed, and what the three types?

A music bed is basically music which is integrating in order to enhance success of the advert which will initially increase the sales of the product which is being advertised. When using a music bed, it is usually an instrumental of the original song (if one with lyrics) so that when a voice over is added it does not mix with the music bed which would initially confuse the listener. There are three different types of music beds, which are live music, library music and production music. Live music is basically recorded with speech using a live band and a single musician. Library music is often copyright free, allowing the producer to use the song without having to fill out any forms etc. Production music, is again like library music usually copy right free or sometimes created within the house through the usage of different apps for example garage band. 

• Why would you use a music bed rather a pop song in your radio advert?

When creating a radio advertisement the usage of a music bed is usually necessity so that the advert does not sound bland. In terms of the music bed used it ranges in terms of the style of the radio advert for example if it is a comical radio advert then a pop song is usually used however if a serious informative advert then it is usually an instrumental music bed used. In terms of using a music bed it is better to use one rather than a pop song due to it not only being cheaper but easier.

• What are the advantages and disadvantages of producing your radio advert using only the production facilities at; the radio station itself and an external production house.

The advantages and disadvantages of producing a radio advert, within a radio station would be that the creation of the actual advert if left to the professionals does not take that long and usually costs around two to three hundred pounds. The commercial production rate includes scripting by a trained copywriter, licensing music and Equity Voice Overs for broadcast on one radio station. When creating a radio advert if done within a local radio station the script writing is usually free on the basis that they produce the commercial however if you would prefer the script to be produced elsewhere then you are most likely to be charged the same rate of an produced advert. The copyright of the script remains the property of the radio station therefore if you were to produce it elsewhere you run the risk of being sued. Many radio stations have a dedicated studio for commercial production, or sometimes they're apart of a group with centralised facilities.These type of studios welcome guests to come and see commercials be created however if you were to ask to view your own commercial they will charge an agency rate, and the studio may charge you studio time because your involvement can slow the process down which may lead you to end up paying three or four times the commercial production rate you would have been charged if you had left it to the procedures. 

The advantages and disadvantages of producing a radio advert, within a production house there are usually a limited number of employees and cannot afford to employ writers and producers for their smaller local clients. This is where production houses offer a service. Although the quality can vary from the very good to the horribly bad. Some disadvantages which include within a production house would be that some houses do not use experienced radio writers, the writers are often completely isolated from the client with no contact. A production house can also be isolated from the radio station and so less aware of the need for commercials to sit well within the station brand. Although this is not true in every case and there are some people who, because the price of technology is so much many have lead to creating their own radio advertisements within the comfort of their own home using their p.c's etc. Within a production house, there are usually more experienced people as well as equipment to assist you I.e. a studio consisting of a Mac, equipped with pro-tools and logic a P.C running adobe audition or Cubase. A voice booth and even a broadcast studio.

• What facilities are available in college for recording and creating your advert?

The facilities which are available in college for recording and creating an advert are the radio studio and the mac areas where we are able to edit/ create the advert as a whole.

• What are the studio facilities, requirements and limitations in terms of the following?

In terms of the studio facilities, within college there is an actual radio booth which allows us to have a space whereby we can record and create our adverts within a socialised and beneficial environment. This meaning that when creating your advertisement you have facilities which you can use to edit and create your advertisement. For example, when recording within a classroom you have a constant background noise however when working within a studio you are able to create an advert which has no background noise because you are not only within a studio but using a professional microphone which cuts noise which is not needed. In terms of time, you must book the space of how long you want to use the room. So long as you book your time space, you can use the space however you like. So long as your time does not interfere with other users, then it is fine. This would also come under time management, that you are able to finish a set amount of work under a particular set of time. In terms of audio hardware there is a variety of appliances for example, the microphone, speakers, computer, control panel etc. The software which is used within the studio is the application 'Reaper' whereby it is quite simple to use therefore, when recording/ editing it is easy to adapt however there are technicians within college whom help with situations such as these however if they are not available there are also 'How-To's' on 'Youtube'.

The Fray - How to save a life (Music Video)

Song - The Fray - How To Save A Life
Style - The style of my music video is impressionist whereas the original music video is in the style of an interpretative. In terms of my adaptation of 'The Frays - How To Save A Life' the original music video is more representing the lyrics of the song whereas mine is a more an expressive form of the song. In terms of the shots used within the video, we based it upon a variety of 'cutaways' whereby the video bases around a variety of objects e.g. the main character, plane, greenery etc. The lighting of the video is quite light however in terms of the colour of the video I changed it to "black and white" to fit a more 'expressive'

You can view it below:

- Lareb

Peace, food & laughter~

☮ ✌

Task 2 - Music Video Conventions

For this particular task I was informed to research on these particular topics, I have done so in a slide format.

A) - Define the following conventions of music video in your words and the effect they may have on the audience.

• Lyric interpretation
• Extending or consolidating song's meaning
• Focus on performer
• Lighting for mood
• Pace of cuts

B) - Give an example of a music video which shows the following:

• special effects such as chroma key (green screen)
• multi-image 
• cutting to a beat
• an artist miming and lip syncing 
• animation
• in-concert footage
• as "as-live" performer
• an allusion or reference to another musical artist

C) - Briefly define the following styles of music video in your own words and give an example of it being applied in an existing music video.

• narrative
• impressionist
• interprtative
• surrealist
• pastiche/ homage
• parody

Here is the slide show:

Enjoy!

- Lareb

Peace, food & laughter~

☮ ✌

Southbank Advert

The charity that my partner (Eddi) and I chose to create and advert for is more of an campaign that has been taking place since early March 2013. The campaign is based around saving London's, Southbank Undercroft Skate Park. The reason behind the campaign for Southbank is to help save London's most iconic spot for skaters. The purpose behind our advert was to inform your everyday listener of what is taking place down in Southbank the message within the advert is very informative in terms of the information stated within it in terms of what is taking place down at Southbank. Our target audience is aimed at those within their late 20's and above. The reason behind this, is because we wanted more of an elder audience to be aware of what is taking place down at Southbank this is because Southbank is mostly home to those who are apart of their youth from 16+. In terms of how we aimed it towards those of an older generation is through the script and the way it has been said. In the beginning of the advert I speak with a posh british accent and used the term 'hooligans' to emphasise that the advert is based towards elders this is because actual youth would never say this word as it is a term used by elders to pin point youngsters as trouble makers.

Due to our chosen 'charity' being an actual campaign in terms of our persuasive technique we based the advert on straightening out preconceptions that people have formed based around the petition that is taking place at Southbank. So to speak, in the beginning of the advert as mentioned before I am speaking in a posh British accent whereby I use the term 'Hooligans' to emphasise my class. The creation of this particular line for the script was in a sense to mock those who assume the worst of the activists which have been giving Southbank a voice of their own... How we done this was by using this particular line "You've probably heard that a bunch of hooligans have been causing havoc down in Southbank" by stating this the audience has already assumed that we are addressing a topic which involves a number of people which is (bunch) and the plural of hooligan(s)

In terms of the style of this radio advertisement, it is a comical one as it cuts off the lady in the beginning to a more formal and informative tone of a male which again beats the 'hooligan' term as males are seen at the base of rebellious. In terms of the music bed used within the advert, it ranged from classical to an rock/pop song to show the difference between both of the voice overs used. The strengths of this particular radio advert would be that we beat the typical conventions of a charitable radio advert in terms of basing the advert on an campaign instead of an actual charity. In terms of adding aspects to make the advert better below we have the original advert, and below the original the updated one. The difference between the two is that with the original advert when the lady who is cut off by the male the only way in which this is signified is through the change of the song however with the updated advert we have added 'record scratch' whereby not only implies a change of sound but introduces the next speaker.

Next time, when creating an advert we will try to record the voice over whereby there is no 'breath intake' nor gaps.

- Lareb

Peace, food & laughter~

☮ ✌

Task 2 - Video Game Report (HOW TO IMPROVE, BELOW)

In this report I shall be discussing how two games use conventions of a computer game well in terms of their exposure of character and how their gender is implemented throughout. The two games that I will be discussing are Tekken and Mario Kart.

Tekken is a game which revolves around violence, it begins by informing you; the player what it is that's expected of them. Also a brief introduction to each character. There are a variety of characters which the player can choose from, and within each character they each have their own personal story. The game fixates on the 'King of Iron Fist Tournament', hosted by the Mishima Zaibatsu corporation. The 'King of Iron First Tournament' is basically a fighting competition whereby people come together to battle one another in the attempt to win the prize. The big prize which all the characters are completely blood thirsty over is control over "Mishima Zaibatsu Company" as well as being able to host the next Tournament. 'Mishima Zaibatsu corporation' translated is actually "Mishima Financial Group" The company is a giant multinational conglomerate within the Tekken universe hence why so many take part within the tournaments. The location in which Tekken is based on varies on the battles you uptake. You are the player in the updated version of Tekken have the ability to choose where your battle takes place for example you can play anywhere from the streets of Tokyo to north Korea to NYC. It all depends on the players choice, however there is also a 'random' selection whereby the location is chosen for you.

In terms of the type of genre within this game it would obviously be an arcade fighting game... However the narrative done by each character gives the player a sense of 'Heroic/ Heroism' the game is given this type of influence due to the back story of each character. Each character aims to win the competition based on their individual reason. For example, the character Nina Williams is the only female character to appear in every installment within the Tekken series. Nina was born and raised in Ireland with her younger sister Anna Williams (who is also featured in the game) From a young age, both were taught various forms of martial arts such as "assassination martial arts, aikido and koppojutsu." Both sisters had always admired their father which was the cause of both Anna and Nina's rivalry to capture his love and affection. Their father Richard Williams was a former highly respectable assassin which was another cause as to why both daughters strived for their fathers attention... When Richard passed away both daughters blamed each other for the death of their father attempting to pin-point each other as the cause of his passing away. Although, both tried to maintain a healthy relationship for their fathers sake as it was his last wish... Yet it only made their rivalry stronger. Nina had quite informative and well known information of the "assassination martial arts" which lead to her becoming an assassin of her own. Although never stated, from the adoration she had for her father you can tell that everything she done after the passing of her father was to please him. Nina had later been hired during The King of Iron Fist Tournament to assassinate the head of Mishima Zaibatsu, Heihachi Mishima. However, she failed.

          

Above we can see Nina, in a still form on each side of the video where we see Nina in action. "Nina Williams' fighting style is Hapkido. Nina is known for her lethal fighting styles, consisting of many martial arts and fighting skills. Nina has strong jabbing abilities, is agile and has above average strength. Nina was also among the first characters to utilize chain throws, having them since Tekken 2." Due to Nina being such well developed fighter and character and the first female character within the game the look and clothing choice for Nina was based on her ability to fight. "Nina dresses primarily in purple fitted costumes and is commonly seen wearing a military style outfit" the reason behind Nina's clothing is to emphasise her line of work. So to speak her career is an Assassin therefore in terms of clothing, it must be sleek and well fitted. Nina, has a high blonde ponytail with blue eyes and a very strong build in terms of her body but it does not stop her from looking like your average female as Nina is very voluptuous. Personally, I believe the idea behind Nina's costume was not only based around her profession but the idea that she is indeed the first female character within Tekken therefore they wanted Nina to appeal not only to females but men also hence the usage of a big bust and tight fitted clothing. Another way in which the clothing can implement Nina's character is by reinforcing that she is nothing like her younger sister Anna who dresses in a very traditional Japanese way but still has that influence of womanhood and tight fitted clothing as shown below. The contrast between the two is mainly their hair colour and length, Anna has been described amongst creators as "sexy, sultry and curvy"

Tekken as it's story line would be based upon a fable, as it is quite short and easily understandable. Also, the core in which makes this game so unique is the way in which each character has their own personal story. 

The second game that I will be discussing is Mario Kart. Mario Kart, is a series of go-kart style arcade games based on adventure and driving. The first part of the series was created in 1992, on the super nintendo entertainment system. "To date, there have been four Mario Kart games released for home consoles, three portable games, and three Namco co-developed arcade games, for a total of ten." Mario Kart is a hybrid of driving and adventure the reason behind this being because, the main focus of the game is for you the player to finish the race which you have started but throughout the race you are given a variety of 'weapons' which you again as the player must collect by driven into a box with a ? upon it which you can see below. Once you hit this you are given a variety of weapons which is show on the right. With these weapons it is your aim to use them to attack the other players who you are up against.

  

Due to Mario kart being an adventure race game, the characters are quite basic. As Mario kart was an experiment to to tests it's success it is a mixture of all the characters from Mario's adventures along with some of Nintendo's other characters. You have the three main which are Mario, Princess Peach and Luigi. As shown below, these are the three main characters on nintendo but put into their karts for their game. The game not only contains Luigi, Peach and Mario but also Bowser. The usage of adding Bowser shows that this game, is a mixture of all nintendo characters. Bowser initially was in 'Super Mario Bros' where his character was created as 'Bowser, King of the Koopa' which translated is 'The Sorcerer King' "Bowser is the leader and most powerful of the turtle-like Koopa race, and has been the greedy archnemesis of Mario ever since his first appearance" Bowsers ultimate goal is to marry Princess Peach, defeat Mario and take over Mushroom Kingdom. Bowser is the most interesting character due to the game being based around an adventure of Mario saving the 'damsel in distress' type character (Peach) and then assumingly nothing can go wrong... we are then introduced to a villain who's goal is to destroy Mario. It gives the game a sense of heroism and narrative. In this game Bowser is just portrayed as everyone else a character who you can choose to finish the variety of races. No character has a specific story, Mario Kart is basically your typical arcade game with no story behind it.

The characters within the game are mostly males, this being because this game may have a bigger appeal to young boys than to girls due to the lack of female players... However the main iconic female character within this game is portrayed as weak and 'lady like' this may be used to enforce that young girls should be similar to this, in such that they should hold lady like manners, and dress in a suitable manner in terms of dresses and the colour 'pink' this being shown through Princess Peach... Princess Peach in-particular as before 'Bowser' wants to marry her is actually Mario's love interest and vice versa. The whole concept of the damsel in distress is again reinforced by Princess Rosalina. Who is a character from Super Mario Galaxy, who again is another princess who is very sensible with the colour light blue worn and a dress. In complete contrast to both Rosalina and Peace we have the character Princess Daisy. Princess Daisy was introduced to the Mario world, through 'Mario Tennis' through this she was then given Princess Peaches role as the 'Damsel in Distress' and again much like Princess Peach she has a love interest who is Luigi, but someone who wants her for himself which is 'Wario' In terms of Princess Daisy's character in Mario Kart it is portrayed in absolute contrast to both Peach and Rosalina. Daisy, is more of your 'tom-boy' whereby she is more ruthless within the game this is portrayed not only through her clothing but the states she says. 

Princess Rosalina

Princess Daisy

In terms of location for this particular game, it very animated in a sense that it doesn't have particular countries like Tekken where the stages are based. With Mario Kart the locations are based within the game, they are just tracks where the races take place. Each track has it's own name, and within that name that is usually the main thing which surrounds the track. For example the track "Dry Dry Desert" is exactly what it states it is. It is a desert with nothing but sand and you and the other characters racing. Another example would be 'Rainbow Road' the most difficult of courses, whereby the whole track is designed with the colours of a rainbow and based within outer space.

Dry Dry Desert

Rainbow Road

In conclusion both games have distinctive differences but each have that one element which they are known for. So to speak Tekken are primarily known not just for their game but the characters and storyline of the game. It gives the game it's own personal edge especially as it stands out from other fighting game as each character have their own personal back story which captures the player on an even more personal level. Like the characters of Nina and Anna, the "sibling rivalry" may be the same for an actual person playing the game. Therefore when playing a character they could take the anger that they have for their sibling and turn that into energy to play the game. In terms of Mario Kart it's element which makes it stand out is that it is able to combine a variety of characters within the game therefore making each installment exciting and unique. Not only thing, but that there use of courses and tracks, how they are able to base the design of one track on one objects e.g. Dry Dry Desert. The usage of 'Dry' is shown throughout the actual track. Personally I enjoy playing both games, due to them being so different from each other. In terms of Tekken it is a game, that I have played since a young age therefore every installment has been refreshing and unique in my eyes. In terms of Mario Kart I also enjoy playing so, this was in the days of which I had a Game Cube which I do miss dearly. I think it's very substantial in terms of how quickly it has adapted to modern technology in it's ability to be played on a variety of consoles. E.g. Nintendo Wii, Nintendo DS, Game Cube etc.

- Lareb

Peace, food & laughter~

☮ ✌

Task 3 - Game Research: Part 2 (Interactive elements)

On the 26th of September I and my fellow peers attended the 2013, Eurogamer Expo which took place at Earls Court. The exposition, was literally bursting with gamers and lovers of all things controllable. I attended Eurogamer on it's opening therefore it was the most amazing day of my live. This being because I was surrounded by people who shared the same interests as me and I did not at all look odd at times where I became completely blinded by my favourite games. 

The exposition held a variety of games, ranging from old to new... So old in fact that the expo held a section which was completely based around vintage/ retro games. Below you can see, the gamer community reminiscing with the smiles on their faces and some in absolute awe. The games which were held within the retor/vintage section of the expo were ones from the 80's and upwards. With games such as; pacman, street fighter, commando and much more. 

    

Whilst visiting the expo, I was able to play a variety of games from old to new. Through the games, there were a few where I truly felt connected to the players. This being because the story line was plain and simple, which made it easier for me to get stuck in to the game. One of the games that I played at the expo was a retro game named 'Super Monkey Ball' which is a platform game. The theme within this game was a mixture of happiness, perseverance, heroism and competitiveness. The concept of the game is for you to go through mini adventures as single player or verse computer/ friends. It is basically based around having fun and enjoy the adventures you part-take in whether that be on your own or with other players. As shown below you can see the complexity of the levels, and the focus needed just to complete one level. As someone who has played this game for quite a while now, I can honestly say that it is so much fun to play yet at the same time frustrating due to some of the levels being too difficult and the repetition becomes at times... Unbearable. In terms of the control of the game, you are able to by this game on game cube and a wii. In terms of the game cube it is all controlled base therefore it makes it a little bit easier... Whereas with a Wii controller it is wireless and sensitive therefore when turning or trying to keep your character straight it is more complicated. In terms of the interactive elements this particular game it is most influenced by player control; this being because the whole game bases around your surroundings. In terms of the surroundings the way in which you control the character and the turns you take are the build up/ creation of your view point of the levels. 

Another game that I played whilst at the expo was COD Ghosts. The game in terms of theme was again a mixture of; fear, anger, perseverance, heroism and hope. As like any other Call Of Duty game, it bases around war and the character (you) being able to win it however in this game they have based it upon teamwork and being able to work together to overcome this particular war. With the usage of the term 'we' it really enforces the fact that you will play this game alongside of your friends or those who are online. The game is interactive, in the way that you are able to communicate with the players that you play alongside with through the use of a microphone; you are able to speak to those in the same country and those who are worldwide. In terms of relation to the characters, YOU are able to control him and determine whatever it is that they do. You as a player are transported into a different world whereby it is your mission to get through this war... Which I think really does come through, as it allows the player to be completely consumed by the game and play to his/ hers full content. This particular game also uses Player control, in the same way that Super Monkey Ball does however in terms of COD they use Player control as a form of sight. The direction in which you place your character will be what you see it will be their p.o.v; however you are in control of that view point.

Throughout the expo, I had the opportunity to play a variety of games which I absolutely enjoyed. One of my favourite sections of the expo was the 'Indie' section where I was able to play games which were created by every day people. The game that I was completely drawn in by was "Myriad" which is a computer game with the controller being the keyboard keys 'W,A,S,D' the game bases around art and having to create your world by colours and having to save your world by attacking enemies. Everytime you do shoot an enemy you are given another colour.

In conclusion, the expo was a wonderful experience and I hope that I will be able to attend again next year and I fully enjoyed the experience and could not have asked for a better day.

- Lareb

Peace, food & laughter~

☮ ✌