WHO ARE BARB?

BARB are the 'Broadcasters' Audience Research Board' they provide official reviewing figures for U.K television audiences. Commissioning specialist research companies such as those listed below so that they are able to collect data that represent the T.V viewing behaviour of the UK's 26 million T.V households.

• Ipsos MORI - The leading UK research company within global reach. Specialising in researching Advertising (brand equity and communications); Loyalty (customer and employee relationship management); Marketing (consumer, retail & shopper and healthcare); MediaCT (media and technology) , Social & political research and Reputation Research.

• Kanta Media - Helping the world’s advertisers, media owners, advertising/media/PR agencies, and publishers together with government, NGO, and trade organisations to measure their media image and impact.
• RSMB - To offer high quality design and operations in the field of television audience measurement.

"BARB is the official source of television viewing figures in the UK. We continually develop new ways of measuring what you and the rest of the UK are watching." - BARB