Shahab Sweets -
Introduction to shop -
Shahab sweets "are a family run business based in south London. We specialise in Pakistani and Indian sweets and savouries to cater for all occasions. We use only the freshest, quality, ingredients and all of our products are hand-made on site, meaning you only taste the best."
Target Audience -
25+ as it is a sweet shop it's primarily based around hosting events as they do sweet dishes ranging for a large audience/ group or singular. As you are able to walk in whenever; they also do hot dishes such as Samosa's, pakora's, biryani: Basically Pakistani/ Indian dishes. Therefore, you wouldn't expect an individual below 18 to walk in for traditional sweets and if so it's very rarely. The group which I will aim for in particular will be within C1-C2 middle/ working class as the food/ sweets are of a reasonable price. In terms of geo-demographics, it is mostly aimed towards those who have had a South Asian upbringing; cultured by countries such as Pakistan, India, Bangladesh, Sri Lanka- This due to the fact that the sweets that are created then sold by the shop are popular within these countries therefore hold an influence towards those who of a South Asian heritage however South Asians within London.
I will be using a 'Quantitave and Qualitative' form of research. The quantative form will be a Survey, whereas the qualitative will be a questionnaire.- The reason that I believe that my advert will accomplish in targeting my chosen audience is because I will specifically advertise on chosen channels- For example, 'Geo, ARY, PTV, UMP Movies' These are all asian based channels (and hopefully through my research, I will learn more about asian based channels within England) which broadcast within the U.K: therefore when advertising our 'tooting' based shop individuals all around the U.K will be aware of it's whereabouts within London. - Obviously, there will be a mention of 'Shahab Sweets' around the U.K in different cities but this advert will primarily base on the Tooting shop and the companies product as a whole (the sweets)
Style -
The style advert will be an informative advert as well as narrative with a voice over: Alongside the moving image used throughout. The advert will be of the realist genre, the reason being that it will consist of factual information and that it is relative.
Product -
Show pictures of food - // hand out
The product is primarily the food aspect of the shop however my partner Damilola and I had contrasting views in which his idea bases around the actual shop and mine the product: meaning the sweet. I'm still deciding on whether to use one particular sweet or a range. For example, if I was to use one particular sweet then I would essentially give the sweet a 'introduction' meaning that it will be a new sweet that I will promote through the ad.
Message -
The message of my advert is short and simple: to inform my target audience of where the shop bases and what they can buy with prices as well as image of the sweets. The story/ plot line of my advert will base around the shop and the sweets: In terms of the use of sound it will all be non-diegetic; meaning that the only sound will be the voice over which will be added to the advert during editing. The voice over, will follow a script as well as being voiced by a female. The reason being, because food throughout T.V advertising is primarily usually accompanied with a female voice over. Why? Because it's much more appealing due to a female voice being much more softer and kinder than a males. Not only this, but it has become conventional now that food is advertised with quite a provocative feel to it. For example, the advert for M&S Food has a female voice is speaking in quite a seductive tone in a hushed voice. Whereas my advert will have the gentle soothing tone of a female but not in any way seductive.
Technical Resources / Deadlines -
The resources which we will need for the advertisement will be; a camera, steady cam and a tripod. In terms of the camera and steady they will be my personal items which I will use for this ad, therefore there are no limitations. I also have a tripod, which I could also use however it's quite limited in terms of the heights it can go therefore I would prefer to use the College's tripod.
DEADLINES, me and my partner have decided to finish filming a day before (14th May) the first deadline (16th May) so that if changes are needed then we will be able to finish them before the final deadline. (23rd May)
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