Task 4D: Written Research Summary

The way in which I collated, evaluated and summarised all my research was through firstly taking part with my actual research process which consisted of three parts. Questionnaire, Vox pops and a Focus Group. When creating questions for each I attempted to make them all unique as possible so that I was not obtaining the same information from each process. For example, in terms of my questionnaire the questions consisted of 8 simple and short questions based around getting to know the audience better. Asking questions such as their age, gender, ethnicity and occupation. These were the main 4 which I aimed to find out about my target audience which I gained as well as whether or not they are fans of Television/ watch both shows as well as the T.V adverts which are shown. Not only this, but as my plan is to initially advertise clothes and the brand I also went out to find out what clothing brands my audience are fans of so that I can also from the clothing collection I have aim to pick clothes of a similar style to capture my targets audience.

In terms of the design/ clothing to gain a much more in depth feedback I printed off the chosen designs for the clothing and showed my focus group in which I received constructive feedback on both logos/ designs as well as this I found out more about my target audience and their relationship with this particular clothing brand the CEO. Many where aware of the owner however lacked knowledge of him owning his own clothing brand.

(the same logo of this tank top, but placed on a t-shirt) 

In terms of my Vox Pops they consisted of questions based on the spending habits of my target audience as well as in a way finding out which physchographic category they belonged too. It became apparent that all members belonged to the same therefore making my job in terms of creating an advert to aim towards the whole of my target audience easier. The questions asked were:

• How old are you? 
• Are you a fan of cloth shopping? 
• If you had £30-50, what’s the first thing you would buy, and why? 
• Are you a fan/ enjoy/ listen to any artists who have their own clothing brand? E.g. Kanye West, Rihanna

In terms of finding out their physchographic's the questions which I asked in particular to focus on this were the last two focused on the spending of money as well as other clothing brands which similar to my chosen product is owned by a well known artist.

In conclusion the quality of my findings were all exceptionally influential as well as helpful. They've made me make strict decisions in terms of what clothing designs I will be using as well as how I will approach the filming/ story board for this project.