Channel Research -
The channels that me and my partner - Damilola have chosen to place our advertisement on for Pharrell's clothing line - Billionaire Boys Club but within that his particular line 'ice cream' Our chosen channels which we will aim to advertise with are both 'E4 and MTV' the reason being is because both channels have a high sense of popularity throughout our chosen target audience of young adults (18+) In terms of the channel 'E4' it is indeed popular within the U.K due to it having a high rate of 'American' T.V sitcoms such as How I met your mother, Rules of Engagement, Ugly Betty and Revenge etc. Due to these shows, being rooted/ based around American culture it is only logical that we also advertise an American artist across a British T.V Channel which not only broadcasts British shows but American too.- Another reason for our choice of 'E4' is primarily because E4 also has a connecting channel known as '4 Music' which as implied by the name bases around music- Showing the most recent music videos as well as advertising albums/ artists singles.
Target Audience Research -
In terms of target research, the way in which we went about finding out was through a variety of techniques/ forms. Through, vox pops, questionnaires and a focus group- all three were very helpful/ informative in terms of how me and my partner will address the filming of our advert.
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