Review on research

What have I learned -

• That my immediate target audience consists of the age boundary of 16 and above - as well as this my target audience are also all fans of shopping
• They are aware of my chosen artist - who he is/ what he does
• I will plan on aiming my advert towards both sexes however I am aware that it has more of an appeal to males as it is a male centered clothing brand however; my chosen brand also designs clothes for females too so that will be in one point whereby I will try to stretch/ expand the capability of my ad.
• As the clothes aren't exactly cheap yet not entirely expensive my aim in terms of occupation would be those who have part time jobs and are in around the C1 area.
• In terms of the ethnicity as my chosen artist is a global star he appeals to a variety of ethnicities therefore my advert will aim to do the same.

Focus Group - 

The focus group helped me in terms of my chosen clothing items, what to pick/ what to use; as I received constructive feedback as to why/ they like the particular/ not. Not only this, but it was beneficial due to the ratio of male to female within my focus group were 3:1 this fact was beneficial in terms of my actual company/ product aiming towards males mainly yet still create clothes for females too therefore I want my main aim towards men but a female aspect to be apparent also. The company itself do not have any advertisement for their clothing/ brand therefore I want to create one which is unique to mainstream clothing ads as the brand is not only different but very special. It was a surprise to find, that not many individuals were aware of this brand. Aware of the artist 'Pharrell' but not that he has a clothing brand. 

Vox Pops/ Survey -

I found out a bit more about my target audience, in terms of how they would spend their money and if they are actual fans of shopping as well as if they buy merchandise from other artists.

New findings

Channel Research -
The channels that me and my partner - Damilola have chosen to place our advertisement on for Pharrell's clothing line - Billionaire Boys Club but within that his particular line 'ice cream' Our chosen channels which we will aim to advertise with are both 'E4 and MTV' the reason being is because both channels have a high sense of popularity throughout our chosen target audience of young adults (18+) In terms of the channel 'E4' it is indeed popular within the U.K due to it having a high rate of 'American' T.V sitcoms such as How I met your mother, Rules of Engagement, Ugly Betty and Revenge etc. Due to these shows, being rooted/ based around American culture it is only logical that we also advertise an American artist across a British T.V Channel which not only broadcasts British shows but American too.- Another reason for our choice of 'E4' is primarily because E4 also has a connecting channel known as '4 Music' which as implied by the name bases around music- Showing the most recent music videos as well as advertising albums/ artists singles.

Target Audience Research -
In terms of target research, the way in which we went about finding out was through a variety of techniques/ forms. Through, vox pops, questionnaires and a focus group- all three were very helpful/ informative in terms of how me and my partner will address the filming of our advert.

Article for magazine

Perks of citrus fruit - The writing in red was all edited out for the final DPS.

Citrus fruits, are ever so underrated and by the end of this article I hope I've brought you to the brighter and perkier side of eating/ using citrus fruits. First of all lets start with lemons! Lemons are a source of calcium, vitamin C, magnesium and potassium minerals and antioxidants that improve the appearance and condition of our hair, skin and nails- However lemon juice should not be left on the body for extended periods of time as you may have severe reactions if exposed to the sun. Always consult with your doctor if you have any concerns. Lemons' antibacterial and anti-fungal properties make them a natural alternative to treat acne. Simply slice open a lemon and rub it across your face. Or you can add a few drops of honey to a lemon half before applying it directly to the area where you have blackheads. Wait five to ten minutes before rinsing off with cold water. And if that's not to win you over lemons also whiten teeth. Professional teeth whitening treatments can cost a fortune, so save yourself a lot of money and time with a homemade teeth whitener! Using baking soda and lemon juice. Mix the two ingredients into a bubbly solution and apply to your teeth with a cotton bud. Leave on for no more than one minute (the acid is strong enough to break down tooth enamel) and gently scrub off with a toothbrush.

Limes! The tiny green balls (of fruit) of happiness. Limes pack a powerful amount of vitamin C in a small package. One whole lime, typically about 67 grams, contains 35 percent of your daily vitamin C requirements. Vitamin C may help prevent colds from developing and may minimize cold symptoms. Adding lemon or lime juice to your meals may help protect you from developing arthritis. Similar to an orange, a lemon has 53 milligrams of vitamin C per 100 grams, while a lime has 29 milligrams. English researchers who studied more than 20,000 arthritis-free people reported in the journal "Annals of the Rheumatic Diseases" that those with the highest intake of vitamin C were at least three times less likely to develop arthritis than those who took in the lowest amount of vitamin C. Limes also help the digestive tract. The acidic nature helps breakdown food and due to the intense scent, digestive juices ad acids are encouraged, aiding to a smoother digestion which can also help constipation. Limes and lime juice have been used for hundreds of years as bleaching agents. It can help rejuvenate the skin as it is an anti-biotic, an anti-oxidant and has great disinfectant properties. The health benefits of lime juice also stretch to eye care such as clearing up conjunctivitis.

Oranges can be sweet or bitter; the sweet ones are best for juicing or eating out of hand, while the bitter ones hold up well to sugar in marmalades and candies. Navel oranges, named for the indentation in the skin at the fruit’s stem end, are easy to peel and virtually seedless, with a sweet and juicy flesh. Smaller Valencia oranges have smooth skin and abundant juice, which is great for drinking and blending into vinaigrettes and sauces. Aromatic blood oranges have a reddish blush on the skin and intensely flavourful, deep red flesh and juice. Mandarin oranges are smaller and less acidic than other varieties, with loose peels and mild flesh.

Audience Profile

Leon

Age - 17

Gender - Male

Ethnicity - British Caribbean  

Sexuality - Straight

Psychographic - A lover of music and fashion. Takes pride in what he wears. Quite relaxed, works out weekly - Busy social life as well as educational. In terms of social life, as he works within a shopping centre he spends most of his time there, therefore socially it's usually where he and his friends spend most of their time. Shopping, eating- talking. Not only this, but due to Leon being a lover of music as well as studying it he spends as much as he can on tickets for gigs, concerts and merchandise. 

Geodemographic - Lives within England, South West London - Originates from St.Lucia - Caribbean. Migrated to London in 1994- Born and raised; but keeps a healthy relationship with his family back home- Via through mobile and social networking sites such as facebook and Skype. Not only this but through the famous app 'Viber' whereby it allows him to communicate with people in different countries for free (through wi-fi)

Socio-economic - Although he has a part time job, he also does over-time. Not only this, but due to him taking pride in what he wears he doesn't mind spending an obscene amount for it either. Leon, would be held within a C1 category as he would classify himself as working class due to him as well as his parents working constantly. 

Occupation - Part time job, working at Topshop/ Topman

Education - A student currently studying media and music B-TEC

Yasmin 

Age - 22

Gender - Female

Ethnicity - British Guyanese 

Sexuality - Bisexual

Psychographic - An all round film and fashion enthusiast. Again similar to Leon, Yasmin takes pride in what she wears but is an individual who is weary of price. Mostly obtaining clothes from charity, vintage, thrift and pop up shops. As she is a Uni student, she knows that time is money and money is everything. Not because she is obsessed and wants nothing but money but because it's a waste of time in terms of obsessing. However, the most money she would ever spend clothes on would be mainstream artists clothing for example- Jason Mraz, Paramore and 30STM. As a big film fan, Yasmin spends most of her social time in indie and mainstream cinemas- watching foreign as well as Hollywood movies and sometimes reviewing them for fun. 

Geodemographic - Currently lives on campus at Bournemouth, however her family lives in Greater London - Coulsdon but originate from Guyana now and then speaks to family from Guyana but doesn't really have the time. Does when she can, but that's usually her mum and dad's place. 

Socio-economic - Due to Yasmin being a University student she hardly has the time spare to obtain a job as sometimes her lectures go from morning till evening leaving no time for her to barely eat let alone work. Her Mother and Father both obtain B categories demographically as her Mother is a Vice Principle as well as her Father being a doctor owning his own private clinic. Some would say they were upper class but due to her family/ parents having a traditional and strict upbringing they view themselves as working.

Occupation - Volunteer work at local Charity Shop as well as a weekend job at Tesco. 

Education - Studying Fashion & Design at the University of Bournemouth