Monday, 28 April 2014

Review on research

What have I learned -
  • That my immediate target audience consists of the age boundary of 16 and above - as well as this my target audience are also all fans of shopping
  • They are aware of my chosen artist - who he is/ what he does
  • I will plan on aiming my advert towards both sexes however I am aware that it has more of an appeal to males as it is a male centered clothing brand however; my chosen brand also designs clothes for females too so that will be in one point whereby I will try to stretch/ expand the capability of my ad.
  • As the clothes aren't exactly cheap yet not entirely expensive my aim in terms of occupation would be those who have part time jobs and are in around the C1 area.
  • In terms of the ethnicity as my chosen artist is a global star he appeals to a variety of ethnicities therefore my advert will aim to do the same.
Focus Group - 
The focus group helped me in terms of my chosen clothing items, what to pick/ what to use; as I received constructive feedback as to why/ they like the particular/ not. Not only this, but it was beneficial due to the ratio of male to female within my focus group were 3:1 this fact was beneficial in terms of my actual company/ product aiming towards males mainly yet still create clothes for females too therefore I want my main aim towards men but a female aspect to be apparent also. The company itself do not have any advertisement for their clothing/ brand therefore I want to create one which is unique to mainstream clothing ads as the brand is not only different but very special. It was a surprise to find, that not many individuals were aware of this brand. Aware of the artist 'Pharrell' but not that he has a clothing brand. 

Vox Pops/ Survey -
I found out a bit more about my target audience, in terms of how they would spend their money and if they are actual fans of shopping as well as if they buy merchandise from other artists.

New findings

Channel Research -
The channels that me and my partner - Damilola have chosen to place our advertisement on for Pharrell's clothing line - Billionaire Boys Club but within that his particular line 'ice cream' Our chosen channels which we will aim to advertise with are both 'E4 and MTV' the reason being is because both channels have a high sense of popularity throughout our chosen target audience of young adults (18+) In terms of the channel 'E4' it is indeed popular within the U.K due to it having a high rate of 'American' T.V sitcoms such as How I met your mother, Rules of Engagement, Ugly Betty and Revenge etc. Due to these shows, being rooted/ based around American culture it is only logical that we also advertise an American artist across a British T.V Channel which not only broadcasts British shows but American too.- Another reason for our choice of 'E4' is primarily because E4 also has a connecting channel known as '4 Music' which as implied by the name bases around music- Showing the most recent music videos as well as advertising albums/ artists singles.

Target Audience Research -
In terms of target research, the way in which we went about finding out was through a variety of techniques/ forms. Through, vox pops, questionnaires and a focus group- all three were very helpful/ informative in terms of how me and my partner will address the filming of our advert.

Friday, 4 April 2014

Article for magazine

Perks of citrus fruit - The writing in red was all edited out for the final DPS.

Citrus fruits, are ever so underrated and by the end of this article I hope I've brought you to the brighter and perkier side of eating/ using citrus fruits. First of all lets start with lemons! Lemons are a source of calcium, vitamin C, magnesium and potassium minerals and antioxidants that improve the appearance and condition of our hair, skin and nails- However lemon juice should not be left on the body for extended periods of time as you may have severe reactions if exposed to the sun. Always consult with your doctor if you have any concerns. Lemons' antibacterial and anti-fungal properties make them a natural alternative to treat acne. Simply slice open a lemon and rub it across your face. Or you can add a few drops of honey to a lemon half before applying it directly to the area where you have blackheads. Wait five to ten minutes before rinsing off with cold water. And if that's not to win you over lemons also whiten teeth. Professional teeth whitening treatments can cost a fortune, so save yourself a lot of money and time with a homemade teeth whitener! Using baking soda and lemon juice. Mix the two ingredients into a bubbly solution and apply to your teeth with a cotton bud. Leave on for no more than one minute (the acid is strong enough to break down tooth enamel) and gently scrub off with a toothbrush.

Limes! The tiny green balls (of fruit) of happiness. Limes pack a powerful amount of vitamin C in a small package. One whole lime, typically about 67 grams, contains 35 percent of your daily vitamin C requirements. Vitamin C may help prevent colds from developing and may minimize cold symptoms. Adding lemon or lime juice to your meals may help protect you from developing arthritis. Similar to an orange, a lemon has 53 milligrams of vitamin C per 100 grams, while a lime has 29 milligrams. English researchers who studied more than 20,000 arthritis-free people reported in the journal "Annals of the Rheumatic Diseases" that those with the highest intake of vitamin C were at least three times less likely to develop arthritis than those who took in the lowest amount of vitamin C. Limes also help the digestive tract. The acidic nature helps breakdown food and due to the intense scent, digestive juices ad acids are encouraged, aiding to a smoother digestion which can also help constipation. Limes and lime juice have been used for hundreds of years as bleaching agents. It can help rejuvenate the skin as it is an anti-biotic, an anti-oxidant and has great disinfectant properties. The health benefits of lime juice also stretch to eye care such as clearing up conjunctivitis.

Oranges can be sweet or bitter; the sweet ones are best for juicing or eating out of hand, while the bitter ones hold up well to sugar in marmalades and candies. Navel oranges, named for the indentation in the skin at the fruit’s stem end, are easy to peel and virtually seedless, with a sweet and juicy flesh. Smaller Valencia oranges have smooth skin and abundant juice, which is great for drinking and blending into vinaigrettes and sauces. Aromatic blood oranges have a reddish blush on the skin and intensely flavourful, deep red flesh and juice. Mandarin oranges are smaller and less acidic than other varieties, with loose peels and mild flesh.

Audience Profile

Leon
Age - 17
Gender - Male
Ethnicity - British Caribbean  
Sexuality - Straight

Psychographic - A lover of music and fashion. Takes pride in what he wears. Quite relaxed, works out weekly - Busy social life as well as educational. In terms of social life, as he works within a shopping centre he spends most of his time there, therefore socially it's usually where he and his friends spend most of their time. Shopping, eating- talking. Not only this, but due to Leon being a lover of music as well as studying it he spends as much as he can on tickets for gigs, concerts and merchandise. 

Geodemographic - Lives within England, South West London - Originates from St.Lucia - Caribbean. Migrated to London in 1994- Born and raised; but keeps a healthy relationship with his family back home- Via through mobile and social networking sites such as facebook and Skype. Not only this but through the famous app 'Viber' whereby it allows him to communicate with people in different countries for free (through wi-fi)

Socio-economic - Although he has a part time job, he also does over-time. Not only this, but due to him taking pride in what he wears he doesn't mind spending an obscene amount for it either. Leon, would be held within a C1 category as he would classify himself as working class due to him as well as his parents working constantly. 

Occupation - Part time job, working at Topshop/ Topman
Education - A student currently studying media and music B-TEC

Yasmin 
Age - 22
Gender - Female
Ethnicity - British Guyanese 
Sexuality - Bisexual

Psychographic - An all round film and fashion enthusiast. Again similar to Leon, Yasmin takes pride in what she wears but is an individual who is weary of price. Mostly obtaining clothes from charity, vintage, thrift and pop up shops. As she is a Uni student, she knows that time is money and money is everything. Not because she is obsessed and wants nothing but money but because it's a waste of time in terms of obsessing. However, the most money she would ever spend clothes on would be mainstream artists clothing for example- Jason Mraz, Paramore and 30STM. As a big film fan, Yasmin spends most of her social time in indie and mainstream cinemas- watching foreign as well as Hollywood movies and sometimes reviewing them for fun. 

Geodemographic - Currently lives on campus at Bournemouth, however her family lives in Greater London - Coulsdon but originate from Guyana now and then speaks to family from Guyana but doesn't really have the time. Does when she can, but that's usually her mum and dad's place. 

Socio-economic - Due to Yasmin being a University student she hardly has the time spare to obtain a job as sometimes her lectures go from morning till evening leaving no time for her to barely eat let alone work. Her Mother and Father both obtain B categories demographically as her Mother is a Vice Principle as well as her Father being a doctor owning his own private clinic. Some would say they were upper class but due to her family/ parents having a traditional and strict upbringing they view themselves as working.

Occupation - Volunteer work at local Charity Shop as well as a weekend job at Tesco. 
Education - Studying Fashion & Design at the University of Bournemouth 

Tuesday, 25 March 2014

Feedback on front cover

I received feedback on my magazines front cover today, as shown below is my final piece which I was given feedback on. The majority of my feedback is positive with the exception of three people stating that I must change the colour of my 'white' font- As they believe it doesn't stand out. In terms of my positive feedback it all based around the 'layout' of my cover which is quite plain but works as my background image is quite busy. However, one inparticular stated that I must add more cover lines as she believes it to be too 'plain'- there is a reason as to why my front cover has a lack of cover lines and the reason being so is because my magazine is based around food and travel therefore with all food magazines the front cover primarily bases around the photo and one cover line on top of the masthead.

Thursday, 27 February 2014

Task 3: Advertising Ideas Pitch 1

Shahab Sweets - 

Introduction to shop -
Shahab sweets "are a family run business based in south London. We specialise in Pakistani and Indian sweets and savouries to cater for all occasions. We use only the freshest, quality, ingredients and all of our products are hand-made on site, meaning you only taste the best."

Target Audience -
25+ as it is a sweet shop it's primarily based around hosting events as they do sweet dishes ranging for a large audience/ group or singular. As you are able to walk in whenever; they also do hot dishes such as Samosa's, pakora's, biryani: Basically Pakistani/ Indian dishes. Therefore, you wouldn't expect an individual below 18 to walk in for traditional sweets and if so it's very rarely. The group which I will aim for in particular will be within C1-C2 middle/ working class as the food/ sweets are of a reasonable price. In terms of geo-demographics, it is mostly aimed towards those who have had a South Asian upbringing; cultured by countries such as Pakistan, India, Bangladesh, Sri Lanka- This due to the fact that the sweets that are created then sold by the shop are popular within these countries therefore hold an influence towards those who of a South Asian heritage however South Asians within London.

I will be using a 'Quantitave and Qualitative' form of research. The quantative form will be a Survey, whereas the qualitative will be a questionnaire.- The reason that I believe that my advert will accomplish in targeting my chosen audience is because I will specifically advertise on chosen channels- For example, 'Geo, ARY, PTV, UMP Movies' These are all asian based channels (and hopefully through my research, I will learn more about asian based channels within England) which broadcast within the U.K: therefore when advertising our 'tooting' based shop individuals all around the U.K will be aware of it's whereabouts within London. - Obviously, there will be a mention of 'Shahab Sweets' around the U.K in different cities but this advert will primarily base on the Tooting shop and the companies product as a whole (the sweets)

Style - 
The style advert will be an informative advert as well as narrative with a voice over: Alongside the moving image used throughout. The advert will be of the realist genre, the reason being that it will consist of factual information and that it is relative.

Product - 
Show pictures of food - // hand out

The product is primarily the food aspect of the shop however my partner Damilola and I had contrasting views in which his idea bases around the actual shop and mine the product: meaning the sweet. I'm still deciding on whether to use one particular sweet or a range. For example, if I was to use one particular sweet then I would essentially give the sweet a 'introduction' meaning that it will be a new sweet that I will promote through the ad.

Message - 
The message of my advert is short and simple: to inform my target audience of where the shop bases and what they can buy with prices as well as image of the sweets. The story/ plot line of my advert will base around the shop and the sweets: In terms of the use of sound it will all be non-diegetic; meaning that the only sound will be the voice over which will be added to the advert during editing. The voice over, will follow a script as well as being voiced by a female. The reason being, because food throughout T.V advertising is primarily usually accompanied with a female voice over. Why? Because it's much more appealing due to a female voice being much more softer and kinder than a males. Not only this, but it has become conventional now that food is advertised with quite a provocative feel to it. For example, the advert for M&S Food has a female voice is speaking in quite a seductive tone in a hushed voice. Whereas my advert will have the gentle soothing tone of a female but not in any way seductive.

Technical Resources / Deadlines -
The resources which we will need for the advertisement will be; a camera, steady cam and a tripod. In terms of the camera and steady they will be my personal items which I will use for this ad, therefore there are no limitations. I also have a tripod, which I could also use however it's quite limited in terms of the heights it can go therefore I would prefer to use the College's tripod.

DEADLINES, me and my partner have decided to finish filming a day before (14th May) the first deadline (16th May) so that if changes are needed then we will be able to finish them before the final deadline. (23rd May)

Monday, 24 February 2014

Film Studies - Task 1A

In this post I shall be analysing and comparing both Shaun of the dead and Zombieland. Shaun of the dead is a 2004 British zombie romantic comedy film directed by Edgar Wright and written by Wright and Simon Pegg: starring both Simon Pegg and Nick Frost as the main characters/ heroes. Whereas Zombie land is a 2009 American zombie comedy film directed by Ruben Fleischer from a screenplay written by Rhett Reese and Paul Wernick. The film stars Jesse Eisenberg, Woody Harrelson, Emma Stone, and Abigail Breslin as the main characters/ heroes. It is conventionally clear that within zombie films the main characters drive is that they are the only survivors of a zombie apocalypse.

Genre Conventions - Shaun of the Dead
Setting - 
The setting of 'Shaun of the Dead' is a small town (in London), however all the filming is done on set or at Ealing Studios: within London. The town itself is enclosed, and within a closed space- because of this it is difficult for the characters to get away. Most of the town has been struck by the apocalypse which only leaves the 'main characters' un-infected. Which is what makes their survival so important. In terms of Zombie movies, most of the film is conventionally filmed on location rather than a set to give the film a more 'real' essence to it.




Characters ( Human/non-human) - 
Shaun - Lead Protagonist

Ed - Male lead protagonist (dies)

David - False Hero (dies)

Liz - Female Lead Protagonist

Barbara - Mother of the male lead (dies)

Diane - Female lead protagonist (dies)

Zombie(s) - 

As shown above, these are the main characters within 'Shaun of the Dead' we can already see that the cast is sexually diverse as it does not base around males however conventionally it has the typical blonde heroine; although in this case there are two. Usually you would find one blonde female, and the other a brunette to show contrast in personality/ action: however in this case there are two females who are both blonde... And unconventionally neither are in the slightest bit dim.- Diane's foolishness is shown towards the end when her lover 'David' is taken away by the zombies and in the hopes of saving him she goes after him other than that both females are shown as strong and independent: Especially Liz as she is one of the remaining survivors alongside Shaun. 

Props and costume -
The props used throughout the movie range from weapons to every day household objects to things such as guns, axes, knives, chairs, wood planks, poles etc. The props which have been used are honestly 'on instinct' type of weaponry: anything that the characters can find/ come across- Giving the film a more 'realistic' essence to it. The movie due to lack of weaponry emphasises that they really are in a 'pickle' and have no idea what to do. Alongside the costumes; that they don't change their clothing on the actual day which could also show their lack of appreciation for materialistic objects. In terms of the clothing for the zombies they are 'blood stained, shattered, ripped' the clothing in which they were attacked in: covered in blood due to the wound bleeding- again depending on where they have been bitten. Which is conventional in terms of zombie films; the clothing is often bloody and ripped and is shown in vintage zombie movies such as 'Dawn of the Dead 1978' 

A zombie from the 1978 Dawn of the Dead:

Story - 
The story/ plot of Shaun of the dead bases around a mane who is slowly loosing everything: job, love life, his passion etc- And in the attempts to quickly change his ways of being a 'failure of a man' he is faced with 'Z day' Zombies/ a life threatening situation therefore he attempts to be the 'hero' throughout the movie... and in ways fails again miserably. Loosing his mother, step father best friend and others along the way. The survivors amongst his group are him and his 'ex' well at the end 'girlfriend' Conventionally, the story has the basic characters following the plot of survival and sticking together - the fall of certain individuals is also conventional as it shows the harshness of reality as well as the realism that is portrayed within Zombie films. Throughout, the movie we can certainly state that there are defined character roles assigned to each person. For example, Liz is the 'princess'/ lead female protagonist. David the 'false hero' and Shaun the 'lead protagonist/ hero' Many Zombie and horror movies are mostly known for the usage of binary oppositions. In which case the base would be having two opposing teams or individuals: villain v.s. hero (zombies v.s. humans) The teams being, the survivors which get together and form a team to defeat the group of zombies.

Events -
The events which take place throughout the movie:
  • Getting flowers for mother 
  • Breaking up with girlfriend (Liz)
  • Meeting the 'zombies' 
  • Gathering friends/ family: some die 
  • The end (Shaun and Liz survive)
Structure -
The movie as a whole, is set within a 'non-linear' time warp this being because it not only shows present situations but 'visions' of the future (what they aspire to do/ get done) In terms of the introduction of the movie we are shown this within the first 5-10 minutes introducing each character/ what their role will be throughout the movie. For example, Ed is introduced as the 'tag along' character who essentially in viewing appears to be an adult but mindset wise he is still a child thus needs looking after which brings us to Shaun, a male who has potential/ capable of being so much more yet is brought down due to the relationship he has with his 'best friend' Ed. Shaun, is basically Ed's mother in a sense that he constantly has to look over him, and make sure he's stable/ doesn't get himself into trouble. Which shows that Shaun has a soft side... Maybe too soft as it is stopping him from becoming so much more. It's holding him back. The middle of the movie consists of the cause/ meeting of the characters with the 'issue' which forms the rest of the movie. The ending of the movie is basically the conclusion, in this case it was an open ending although the zombies have been exterminated we do not learn the cause for the outbreak- Also Shaun the lead protagonist keeps his best friend (Ed) who is now a Zombie in the shed... Which informs us again that Shaun is not ready to let him go- and that he is still... Soft.

Technical conventions -
Sound :
The usage of sound within Shaun of the dead is used in multiple of cases; for dialogue, speech, attacks, music and even sfx. In terms of dialogue it is the speech which is said by the main characters therefore it is essential that it is used within the movie so that the audience are aware of what is being said instead of having to guess/ assume. Although subtitles can be used it isn't particularly the same thing: meaning that the diagetic sound added throughout the edit of the movie emphasises the emotion that is being put across the scene/ movie. For example with Shaun of the dead there is an action scene of Shaun, Ed and Liz attacking a zombie whereby the song 'Queen - Don't stop me now' is played which gives the scene a humorous affect to it yet doesn't loose the focus of what is actually happening. Although this particular scene did in fact used diagetic sound for the music as it is coming the 'juke box' as well as using 'speech' as another diagetic sound. In terms of SFX it is mostly for the 'zombies/ weapons' used throughout the movie: so to speak that when the guns are fired special effects as well as SFX are used to extend the noise and make it sound more believable. 

Use of Camera -
The usage of camera throughout the movie range from a variety of shots, long shots, middle, landscape, extreme close ups- The reason that there is such a range is because the movie is indeed action/ zombie therefore for the film to only use a limited amount of shots would be ridiculous. The most interesting shot which I found that was used within the movie was 'P.O.V' shots and how they have been manipulated to emphasise a certain characters 'situation' and how it is that they are responding: this is also tied in with the movement of the camera. For example the scene whereby 'David' is taken by zombies we are shown the reaction of Diane and how the camera moves back and forth from the scene of David and helpless Diane taking action. Emphasising Diane's situation having no idea what to do, but the only thing that she's that is right. To go after him, as stupid as it is she is blinded by her 'love' for David and in the attempts of being a 'Heroine' she goes after her lover.

Editing - 
In terms of the editing of the movie, they aren't obvious to a point whereby it makes the movie look cheap. It is done in a manner whereby the have taking advantage of their shots. For example, a shot of Shaun standing up is quickly turned into a close up shot of him zipping up his trousers, flushing the toilet, brushing his teeth etc. The speed of editing is normal, however speeds up towards the end as they are being chased by the enemy in terms of the cuts/ fades. 

Genre Conventions - Zombie Land
Setting - 
The setting of Zombieland is primarily within America as they have been hit by a zombie apocalypse... an empty America. The movie itself was filmed in a variety of locations, ranging from Hollywood, California Atlanta, Hapeville, Morrow, Decatur, Newnan and Powder Springs, Georgia. Like Shaun of the Dead, the movie was mostly filmed on set and some within studio. It is conventional amongst most Zombie movies to be filmed on location; as there are hardly any 'big' action scenes which take place. 

Characters ( Human/non-human) -

Columbus - Male Lead Protagonist 

Tallahassee -  Second Male Lead Protagonist 

Wichita/Krista - Female lead Protagonist 

Little Rock - Second Female Lead Protagonist 

Zombie(s)

As shown above, these are all the main characters within Zombieland all of which; survive. Again like Shaun of the Dead we can see that this cast is also 'sexually diverse' meaning that there is an equal amount of both two males and two females. However, conventionally in comparison to Shaun of the Dead they had two blonde females whereas within Zombieland there are two brunettes. From a social point of view, typically within movies blondes are considered to be dim and stupid whereas brunettes are portrayed as smart, independent and strong. Which is exactly what these two females portray. Within the movie, both Krista and Little Rock are sisters therefore making their bond even stronger. Throughout the film, we are shown the multiple ways in which the two sisters plot to ditch the two men. Showing, not only how independent they are but their intelligence too especially of 'little rocks' as she is only 12.

Props and costume -
In terms of props and costume, again like 'Shaun of the Dead' the main characters clothing does not change: you again could state that it is their personal opinion and lack of appreciation of materialistic things which again is emphasised within the movie: As they trash an actual store for the 'hell of it' enjoying, the 'little things' Their clothing stays the same, yet gains splatters of blood and mud as they rummage through the stranded country. In terms of costume for zombies, again like 'Shaun of the Dead' and any conventional zombie movie the clothing in which they have been attacked in does not change. It becomes dirtier throughout their reign, but does not change in terms of outfit. The props used within this movie, in comparison to Shaun of the Dead is more thorough/ though through. This being because the individuals are already aware of their situation therefore have prepared themselves for the task ahead however within this movie you could say that it is more likely for these characters to find weaponry as the movie is based with America... Americans are known for having guns within their homes etc.

Events -
The events which take place throughout the movie:
  • Columbus attacked by zombies
  • Columbus roams streets alone
  • Picked up by Tallahassee 
  • Mugged by Little Rock and Krista
  • Columbus and Tallahassee save both Little Rock and Krista
Story -
Based on a college student who is unsociable and unaffected by the 'mad cow disease' (which slowly turned the whole population of American citizens into zombies) attempting to reach his parents in Columbus, Ohio. Along his travels in the attempts to find his family he encounters man in his mid 30's (another survivor) who also takes pleasure in killing zombies- Though he also seems unsociable like Columbus, we grow to learn that he also has a soft side- demonstrating it towards his 'pet dog' which turns out to be his son who was killed by zombies: as well as having an affinity for Twinkies, which he actively attempts to pursue. As well as this we meet two young siblings who are 'con artists' which only makes the situation for both Columbus and Tallahassee harder as they rob them both blind of their weapons and wheels. Thus commencing the on-going journey of the four each trying to reach their own destinations. In terms of the characters within Zombieland there are two main protagonists one male and one female. Whichita and Columbus, with Tallahassee and little rock as second. Although they are all important both Whichita and Columbus are the main this being because their friendship, could possibly blossom into a relationship- which automatically makes them quite important as the idea of a possible relationship is not only another form of recreating the human race but a concept which will create an equilibrium.

Technical conventions -
Sound -
The sound used throughout Zombieland consists mainly of diagetic sound; meaning not only was the speech done live but most of the music too e.g. Ghostbusters theme tune. In particular the scene of Columbus and Krista as they sip on wine and dance. This particular scene is used to show the beginning of a 'relationship' maybe. The way in which they have manipulated 'sound' to emphasise this point is by using a 'seductive' track: as well as the characters body language. Making the audience question, whether or not they will kiss or not... Whether it will last or not, will it cause issues within the group? Etc. The most common sound affect used within the movie would be the 'gun shots' again to make it more believable and have more of an affect in the final cut of the movie.

Use of Camera / Editing & Sound -
The use of camera within Zombieland consists of a range of shots: long, middle, extreme close up, landscape etc. The reason being because conventionally zombie movies are known for the mass destruction which takes place amongst the world or in this case; country. Therefore landscape/establishing shots are used to not only inform the audience of where they are but to show the damage which has been done to the town; affecting the characters as well as the audience. In terms of movement of the camera again, it has been done in a manner whereby it compliments the scene/ character. For example the ending scene from 0:00 - 1:31 the film has been edited into 'slow mo' but it does not stop the director from using a variety of angles in the end scene. Alongside the scene, non-diagetic music has been used throughout to emphasise the situation of all the characters but most importantly 'Tallahassee' as he is surrounded by dozens of zombies; which is shown by the P.O.V shot used to emphasise the 'impossible' situation he is faced by. Making the audience question whether or not he will come out of this situation alive or not (he does) The slow mo is used to show how skilled Tallahassee is with a gun: and how he is capable of taking care of himself.