Food and Travel Magazine

 The article - http://www.foodandtravel.com/travel/gourmet-traveller/the-perfect-blend

This particular magazine is titled 'GOURMET TRAVELLER' which is an actual on going feature within the magazine whereby an actual chef travels the world visiting a number of exotic countries whereby he not only roams to find the best locations for individuals to get away but also the best restaurants within the country as well as the food the country is known for implementing both food and travel. What you notice in terms of this articles layout is that it is packed with information and the description of both location and food is endless, allowing the reader to feel as though they are there with them. The article has been laid out in a manner whereby the top half is dedicated to the photography, below mentioning the photographer as well as the writer. It then goes on to use language throughout the article which can only be described as 'passionate' as they describe not only the country and food you can already tell by the first paragraph that this isn't likely to be an article which is boring and dull- Just like the photos it's colourful and bright. The style/ language again gives the article a unique essence to it whereby it isn't what you would expect from your average article based on food or travel: in this case it has both. The layout of this particular article is actually online, due to this it is much easier for the reader to see the number of different articles which has been written for this feature. Making it quicker for the reader to navigate/ look for their chosen article. -On the right side you are shown the different countries which the 'gourmet traveler' has visited and his personal reviews on the country and food. As well as restaurants which you should visit while their, and below mentions of 'keywords' the name of popular dishes or drinks. In terms of how the audience is targeted it is through the content itself. The colour scheme is bland of white and black and the title a maroon colour. The only colourful aspect of this article would be the photography as shown below:

 

Agencies, Ads and Audiences - WCRS

WCRS is part of Engine, the UK’s leading independent communications group. WCRS are located within England, London "60 Great Portland Street London W1W 7RT" However again like BBH they also have offices around the world.  Their global footprint now includes offices in Europe, China and both the East and West coasts of the United States. Working together with the Engine network, WCRS is now well placed to handle any global communications challenge.

• San Francisco 
• New York 
• London 
• Brussels 
• Shanghai 
• Hong Kong

Examples of WCRS client base within London/ Globally

• Artemis 
• B&Q 
• betfair 
• BMW 
• Bupa 
• churchill
• Corinthia 
• global radio 
• HM Revenue & Customs 
• Now TV 
• Options 
• Safestore 
• Santander 
• Sky 
• Royal Airforce/ Navy 
• Warbutons 
• Westons

WHO ARE BARB?

BARB are the 'Broadcasters' Audience Research Board' they provide official reviewing figures for U.K television audiences. Commissioning specialist research companies such as those listed below so that they are able to collect data that represent the T.V viewing behaviour of the UK's 26 million T.V households.

• Ipsos MORI - The leading UK research company within global reach. Specialising in researching Advertising (brand equity and communications); Loyalty (customer and employee relationship management); Marketing (consumer, retail & shopper and healthcare); MediaCT (media and technology) , Social & political research and Reputation Research.

• Kanta Media - Helping the world’s advertisers, media owners, advertising/media/PR agencies, and publishers together with government, NGO, and trade organisations to measure their media image and impact.
• RSMB - To offer high quality design and operations in the field of television audience measurement.

"BARB is the official source of television viewing figures in the UK. We continually develop new ways of measuring what you and the rest of the UK are watching." - BARB

Task 1 - Regulatory Bodies

Part 1

1. OfCom regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate. 
2. The ways in which OfCom regulate advertising is by that people in the UK get the best from their communications services and are protected from scams and sharp practices.
3. ASA stands for; Advertising Standards Authority - They are also another regulation society however this particular company are independent and the only regulator of advertising across all media.
4. What the ASA and are responsible for is acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
5. The CAP code are the legal rules for advertisers, agencies and media owners to follow. They include general rules which state advertising must be responsible, must not mislead, or offend. Specific rules which cover advertising for children, and ads for specific sectors like alcohol, gambling, motoring, health and financial products.

Part 2

The advert begins very innocent with a young girl and her father boarding a train, and two children no older than 12 lock eyes and smile; within a flash the whole scene changes to the young girl pole dancing on the trains holders. The music becomes provocative and the lights low; the meaning/ concept becomes clear at the end of the advert with the quote "Don't let your child be educated by TV!" Basically informing parents that they should not allow their child to be so wrapped up in watching T.V that it becomes their teacher in how they live their life. The conventions used within the advert, are the basic plot with the pack shot at the end; however in this case it is more a company sending a message advert whereby the audience learn/ gain something. In terms of the audience, it is clear that their target audience are couples- Couples who have children- predominately parents.  

The issues which this particular advert raises is the core fact that a girl younger than 18 has been sexualised in such a manner; which causes disturbance within parents as well as other audiences. The actual content within the advert would be considered explicit content, as the young girl is in fact pole dancing which is something that is frowned upon as a whole  but to see a girl of below 12 to take part in such an action is shocking as well as disturbing.

The ASA state "We will not hesitate to ban any ad that could result in a child’s physical, mental or moral harm. Fortunately, the majority of advertisers are committed to preparing ads in a socially responsible way and working with us to get their ads right."

What we found contradictory about the advertisement is that it's based around minimising the amount of influence that T.V have upon children 'sexually' however the advert is so provocative that it defeats the purpose of actually removing a sexualised mindset and instead reinforcing it by having a child actually do it. Many parents found that the advert was over sexualised and in-appropriate for viewers.

The advert is actually a campaign running within Romania; "Don't Let Your Child Be Educated by TV" A social campaign is to raise the parents' awareness to the risk of allowing their children watch too much television without their supervision. - Social Advertising Romania

Task 4 - Focus Group Questions

Travel/ Gap Year

1. Are you a fan of travelling?
2. What would you expect from a travel magazine?
3. Are you considering taking a gap year, if so what do you plan to do?
4. Three coverlines; which are '10 Reasons, why YOU should travel' '20 Cheap Getaways' and 'Cold or Hot? - Join us as we list the essentials for wherever you plan to go. - Would any of these catch your eye/ interest you in any way to make you want to buy the magazine?
5. Which of the names would you think goes best for a travel magazine? Roam, Wander, Voyage, Ipsum (french for travel) or EO (Latin for travel)

Movies/ Films

1. Are you a fan of Movies?
2. What would you expect from a movie magazine?
3. Do you prefer magazines which base around the celebrities within the movie or the actual creators?
4. Three coverlines; which are
   'Exclusive interview with Quentin Tarantino - from his classics; Reservoir Dogs, Pulp Fiction and his latest Django Unchained.'
   'Your reviews  - See if your review has been featured, and find out what others think of our monthly rank.'
   'Free Posters Inside' - Would any of these catch your eye/ interest you in any way to make you want to buy the magazine?
5. Which of the names would you think goes best for a travel magazine? Preview, edit, behind the scenes or déménagement (french for movies)

Food/ Reviews

1. Do you like to cook/ food?
2. If buying a food magazine, what would you expect?
3. Would you prefer a 'recipe' magazine only or a magazine which not only gives you recipes but also informs you of places where you can go to eat - which is reasonable in terms of portion and price?
4. Three coverlines which are :
   'Price and portion - 15 top reasonably priced restaurants within London.'
   'Recipes from all over the world.'
   'Ready Meals - Which of your local supermarkets do the healthiest/ cheapest ready meals.'
5. Which of the names would you think goes best for a food magazine; nibble, rodo (latin for food), EAT or yum/yummy

Zombie Genre - General Conventions

Plot/ Narrative -
Zombie movies narrative, tend to consist of an individuals story or a group of people who must fight to survive the horrors of a zombie 'apocalypse' - There are two conventional ways in which zombie films tend to go:

Your average day, everything is normal until zombies slowly begin to attack and all of a sudden hell breaks loose. The featured characters, which are usually the 'iconography' of the film must survive within their new world until they either all die or eventually find a safe house... Which is usually where everything begins to go well.

The film begins/ set within a post apocalyptic future in a world which has already been consumed with zombies. Usually an individual who has somehow survived the attack and we watch him/ her go on the hunt for other survivors- He/she eventually finds others, and they create a pact whereby they gradually make their way to safety.

Characters -

The common/ typical characters which you would find within zombie films tend to be pretty tough characters; individuals who have lost someone close to them to zombies. Many often find 'mates' usually with the individual that they survived with. Conventionally, the main character is a male with either one or two females who mostly get into trouble only to be saved at the last minute. 

Iconography -

Within zombie films, they usually revolve around blood. Blood covering the mouth, jaw, neck and chest usually indicates the person is a zombie. Bloody hand prints on t-shirts, walls etc suggests the person wearing the clothing has been attacked by a zombie. Homes with broken doors, and blood/ prints on doors/ walls or even windows suggests that the house did or still does have zombies inside. It has been taking over.

Themes -
The themes within a zombie film are usually little sub-stories that often pop up. The common sorts of themes you are likely to see are the main characters in a struggle to figure out how to kill the zombies. Another common theme would be the suffering of one of the main characters who has to go through the loss of losing their loved one to a zombie or facing the reality that their loved one is a zombie and them having to kill them. The chasing of a character by zombies and the character being saved at the last minute; one final common theme is seeing a main character as they struggle to come to terms with their new world.

Mise-En-Scene -
In terms of the costumes, they are usually ripped, torn, damaged and bloody. The lighting would usually be of a low level to add both atmosphere and create the illusion for zombies to jump out of shadows. Make up for zombies are usually, pale faced/ greyish; to make the zombies look even more pale and less lively- Whereas the make up for the main characters is dependable on their situation. If say they are attacking actual zombies then it will be gory; blood splatters, torn clothing and bruises. Whereas if a scene whereby they are within their hideout then dry blood, fading bruises yet still ripped clothing as it is an apocalypse. In terms of props; they tend to be your average weaponry of guns, sports bats and swords. Cars are used quite a lot; whether it be stolen ones or an one of the characters. The setting for a zombie film tends to be of a isolated world post zombie apocalypse; or the film will begin with a regular environment that gradually turns into nothingness to a zombie apocalypse playground. The usual convention for setting of a Zombie movie takes place within Cities.

Sound -
The typical sort of sound used within zombie films tend to be fast, and tense- when a character is confronted with a zombie; or slow and nervous kind of sounds (violin/ piano) The first is used to create a sense of terror and fear that the main character is in serious and immediate danger; whereas the second is used to create a more built up atmosphere in a way whereby the audience is expecting a zombie to appear but still shocks them in the process.

Magazine Concept (Presentation - Script)

Name/ type of the magazine: 
manger, l'amour, errent - (Eat, love, Wander) / Food and Travel Magazine

Audience:

• 18 and above
  - Aimed at students considering going abroad for charity work or take a gap year; but also those who are older and are considering going abroad- Enjoy travelling as well as trying new things such as helping communities or cooking- learning new recipes and being informed of a variety of restaurants around the world which will be based within features within the actual magazine. - NOT WANTING THE MAGAZINE TO BE TOO YOUTHFUL 
• Both female and male.
• All types of ethnicity not restricted. The recipes/ countries will be of a variety. 
• Lifestyle, those who enjoy cooking/ experiencing new things and travel. - Most likely to be of a niche audience, as they are both two contrasting subjects therefore there will 
• Individuals who have a passion for both traveling, food and trying new things.
• Price of magazine: £2.99
• Monthly Magazine

Layout:

• Selling line - "Loose yourself as you"
• Size of magazine will be A5- travel friendly can fit in your everyday bag / ability to be held like a newspaper.
• The colour scheme is completely dependant on the current issue/ what country the issue bases around for example, if mexico then the colour scheme will be of black, green and red. Whereas if based on the country of Kanaka Maoli (Kingdom of Hawaii) then the colour scheme will base around light colours which remind you of the actual country. 

Inspiration:

• FOOD & TRAVEL - Magazine - Online issues / Subscriptions £39.50 / Annual magazine, each issue is £3.95
• The guardian/ the times; for photography inspiration.

Possible Ideas:
"The page of fame" -

What will be mentioned within the particular topic will be a number of countries; ranging from America, India, Singapore all the way to Australia- beside the countries mentioned within the topic there will be mentions of what we think you should do whilst you visit the country persuasive techniques to try and get you to go. Not only places to visit, but restaurants that you should dine at during your stay. Mentioning not only the 'top' restaurants that the country is famous for but minor ones too; which do not receive the love nor the appreciation they deserve.

"Taste the World in Eighty Days"
Traditional recipes from a variety of countries, as you have the 'page of fame' however this topic would consist on a theme. This meaning, that within each issue there will a country which the magazine bases on for example if doing the country 'Mexico' the Main feature line, on the front cover could be advertising this topic. - As the country is Mexico there will be recipes which you can try at home and even send in to the magazine and see if your food has been featured within the next issue.

This will be ongoing, and will last 80 issues each different countries and new recipes. - It will last for 80 days because it is inspiration from the title 'Taste the world in 80 days // Around the world in 80 days' - disperse photos of your layout - Talk about what it is you've included. 

Conventions which I will use throughout the magazine:
In terms of my magazine, there will be your conventional master head alongside some 'splashes' (graphics which are usually used to advertise a competition)  pull quotes and your unconventional 'review' that I will use either on the front cover or within the contents page alongside my 'editors letter' - Upon the front cover, will obviously be your standard bar code as well as the date of the issue/ number.

What the audience will find appealing:
What my audience will find appealing about my magazine, will be the hybrid of both travel and food; how the magazine has mixed both traveling and food together to appeal to both target audiences. The way in which I will target both audiences and why they will find my magazine appealing, is because although it is bases around food and travel those who enjoy food will be able to learn new recipes and the origin of dishes that they adore. Not only this but will be able to learn about countries which either do similar dishes or find cheap deals for travelling; for them individually or family.

Presentation: