Full Time Job Description - Brands Digital Marketing/ Permanent 

OBSTACLES/ CHALLENGES -

Must be creative and have past experience within Digital Marketing as well as this must have confidence within themselves and their work as you will be a strong presenter and lead/ oversee projects and head of project teams. As well as this you must be passionate across all formats and have a strategic mindset. Knowledge of core web, gaming and app technologies- so that you can somehow help Penguin Books to apply their content to those type of technologies. 

RELEVANT CODES OF PRACTICE -

Codes of Practice for 'Digital Marketing'

Codes of practice for 'Publishing' 

APPLICATION OF LAWS RELEVANT -

Copyright

Discrimination

Libel

Representational Issues

ASA

Overview-

The job would require the individual to be social as well as open and have a passion for social media as well as being able to hold a conversation with others. Not only this but having leadership qualities are also major as it enforces your role as well as gives you the chance to become project manager in certain case scenarios. The company as a whole are open to any gender/ races to be apart of their company therefore an attack based on race/ gender seems unlikely. As well as this, accessibility for individuals seem as open as their willingness for change. Although discrimination can be an issue for individuals who you may interact with/ choose not to on the basis of your colour, age etc. In terms of jobs for this particular company, they can be find on the website as well as any major job sites. 

Overview -

• Application of laws relevant to one of your chosen job roles and impact e.g. privacy law, copyright, libel etc
• Social sensitivities in one of your job roles e.g. representation of gender, accessibility
• Where adverts/ career advice for your industry can be found

Magazine Article

Life, love, struggle, happiness, pain and death. From the greatest love story ever told to movies to this date whom still hold these themes. Which are constantly and repeatedly/ shown throughout any blockbuster release, indie, animation, Bollywood or even a foreign production- and yet still hold a major percentage of our audiences consumption. What is it about these movies that we just can't seem to get enough of?

It's the concept the idea that their love is banned that, that one single word (love) can have such an impact on a person. On a family, on everyone. It's as though as soon as that person utters the words it's as though you've been waiting to hear them your whole life they are the spine to your life. You were doing fine without him or her, your life was swell. So why? Why is it that after those words have been spoken you can't live without them- Can't even imagine what your life was like without them. What is it about them that makes you so weak and why we as as an audience cannot seem to get enough of them. From the classic Romeo and Juliet novel to the first ever movie adaptation in 1936 to 1954, 1955, 1968, 1996 and the current 2013 version and not forgetting Bollywood remakes of the forbidden love story of two family feuds played throughout the 2012 hit 'Ishaaqzaade' where religion and political stands hold the cause of hatred.

"Love is passion, obsession, someone you can't live without. I say, fall head over heels. Find someone you can love like crazy and who will love you the same way back. How do you find him? Well, you forget your head, and you listen to your heart. And I'm not hearing any heart. Cause the truth is, honey, there's no sense living your life without this. To make the journey and not fall deeply in love, well, you haven't lived a life at all. But you have to try, cause if you haven't tried, you haven't lived." 

- William Parrish, Meet Joe Black (1998)

I personally adore the romance genre although I'd never admit it to anyone nor would it be my favourite genre but there's just something about romantic movies which make you feel good inside. Even if you aren't in love, it's the possibility of maybe someday falling for someone so hard that you could be compared yourself to Rose & Jack, Noah & Allie, Edward & Bella even Romeo & Juliet etc. Being able to see how much one person can love another is an incredible thing to witness even  if they are fictional. I love, love so when watching romantic movies a big deal for me is the way in which the movie connects with the audience and how it initially makes me feel whether or not I see a spark between the two casted as the love birds... Yet at the same time every movie has an aspect of Romance In Bruges, Django, Harry Potter, Hunger Games etc. So would it be safe to say that every movie is a Romance? Just like every one is a Western... I state this because of the repetitive characteristics, themes and representations of each characters- yet either way a movie is a movie and whatever genre so long as the plot makes sense I'll happily watch and take it all in.

TV ADVERT EVALUATION

In this post, I shall be evaluating my TV Advertisement for Pharrell's clothing line 'Billionaire Boys Club' and Ice Cream. Below you will find my out take/ version of my partner and I's advert.

In terms of the planning/ pre production for this advertisement I used three pieces of documentation to organise the filming/ concept. Firstly a storyboard, a filming schedule and a consent form. In terms of my storyboard it consisted of my concept for this advertisement meaning, through written and visual explanation I created a vision for my TV Advertisement- although in comparison to the actual story board and the end product there are minor changes to the production. A filming schedule created so that, I as the director could film everything in one day rather than dragging the production onto a number of days. This consisted of me finding out which day was suitable for both models as well as what day would be nice and clear (weather wise.) In terms of the consent form, I had permission for all equipment as I owned all things- a steadycam and my own personal camera. Needing permission for location is not needed therefore was simple and easy to film. The only change from the storyboard to end product is the use of an Ice Cream van as the weather was not as sunny as expected there was no sign of an Ice Cream van within the park therefore we decided to take advantage of the scenery/ sculptures within the park and I believe it worked quite well emphasising the logos on the t-shirts as there is plain backdrop and no other colours to divert the audiences attention- Not only this but emphasising the lyrics and clothing as they are 'brand new'. As well as this, I personally believe this advert is fit for the it's purpose. Advertising the clothing/ artist as whole as we decided to use 'Pharrell's' clothing line we decided to take advantage of both his aspects of art through fashion as well as music using a track from his latest album G I R L our original intention was to promote both his clothing line and album and we have done this not only through the visual and audio but through the use of a pack shot at the end. The message of my advert was very clear advertising the clothes as well as our artists album too.

In terms of feedback/ comments from classmates and others it was all vaguely positive all responses were that the advertisement was clear as well as what was being advertised. The strengths of the advert was that it was clear and flowed well. The only weakness was the length as well as my end pack shot which I amended for example the original length of my advert was 1:17 seconds however the requirement was for project is even numbers therefore I edited the shot to one minute. Not only this but changed the end pack shot (as shown below) to a flash edit of four pictures which are the two logos of the two brands advertised as well as Pharrell's new album cover as well as a final copy which was also featured at the end which is below the original copy. 

Original Copy:

Edited/ used in the final version:

The effectiveness of techniques used all merged together with the technical and aesthetic qualities of the production. Meaning the use of camera, editing, sound and effectiveness as well as the audience appeal through mise-en-scene and the choice of actors. In terms of the camera as mentioned before, I used both my own camera as well as a steadycam. To appropriately capture the essence of not only the actors but the clothing/ mise-en-scene. The fact that they both contrast but in a positive manner- for example the female is wearing a black tee with white writing whereas the male is in a white t-shirt with navy blue writing. The essential aim was for the clothing to look like 'ying and yang' that they both belong together which is not only shown through their body language in the beginning of the advert as they hold hands and walk but through the music too. Although they contrast in terms of colour they suit each other. The way in which this is emphasised through music is the lyrics in particular the chorus:

You got me feelin' brand new (brand new) You got me feelin' brand new (brand new) 

Like the tag's still on me Like the tags still on me 

Jumpin' 'round in your bag Jumpin' 'round in your bag 

So good morning, ooh girl 

You are the feeling I'm jammin' to (brand new) You are the feeling I'm jammin' to (brand new) 

Like the tag's still on me

Got the tags still on me 

Emphasising that the clothes are new as well as the effect it has on them both and each other although there is a lack of movement there is the body language and music (which is happy and catchy) used to put across their actual relationship and engage the audience. In terms of editing, I originally planned on filming the whole ad in one take without using any form of editing/ pathways. However, the shot was too long therefore a form of editing had to be done in order to shorten down the ad as a whole. Not only this but the use of a pan for both actors emphasises the clothing and captures the main focus the shirts. As the advert also finished with 'like the tags still on me' it's a very creative and idealistic manner to end an advertisement for clothing as they always come with tags which I thought would really appeal to our target audience. 

In terms of editing I was able to create an advertisement that targets my chosen audience specifically, that is visually appealing, stimulating and engaging but not confusing. Meaning that as mentioned before I originally wanted an advert which was filmed in one shot but it became too long. I decided to go for a more plain and simple advert where there is nothing to confuse the audience from the object being advertised. I was partnered with Damilola, so we both had our individual takes on our advert. I did use a selection of transitions but a limited number as well as the original footage not being edited in terms of light and contrast with filters etc. 

In conclusion I believe my advertisement appeals to anyone/ everyone. Especially those who are fans of fashion/ music will enjoy this advert as well as any age/ gender hence the use of a male and female actor. The choice of shots, angles and pacing of shots all attribute to the delivery of my advert.

Summary of Audience feedback (TASK 12a FINISHED)

Feedback Summary -
Change white colour- make font bold.
Colour scheme gorgeous/ vibrant.
Main image is very eye catching.

Positives
Masthead -

• clear, stands out, bold, font is really nice- Love it!
• love the coverlines/ images
• front cover works well with everything going on

Colour scheme -

• really controlled and energetic. Bright, catches the eye.
• love the use of colours
• make the text bolder (coverline)
• beautiful
• really nice
• lovely layout/ pretty text

Main image -

• beautiful, colourful, amazing view, catches the eye. 
• beautiful main image
• The front cover is actually really nice and shows some of the aspects of what we will find inside. I like it alot.
• Looks very professional 
• background is breath taking

Negatives -

Change white text and move bar code.

Magazine photos (TASK 8 DONE)

Below are some possible ideas for me to use within my magazine double page spread, as I aimed to link magazine articles with my chosen pictures. All pictures have been taken by me, therefore permission for photography will not be permitted.

Top 10 hot spots for Coffee in London!

How to make your own (healthy) yet finger licking fried chicken!

Pakistan and it's hidden treasures.

 

Get your Afghan on at, Hammersmiths; Mahdi!

Why England, London is a must on your bucket list!