The regulators/ founders of Warner Bros were Albert Warner, Harry Warner, Sam Warner and Jack Warner and for 'Nivea Skin Care' is actually owned by a co-company Beiersdorf AG is a German personal care company based in Hamburg, manufacturing personal care products. Not only owning Nivea but Elastoplast, Eucerin (makers of Aquaphor), Labello, La Prairie and tesa SE (tesa tape).
First, controversial case study - The Dark Knight
The Dark Knight, Batman's synopsis consists of "Batman, Gordon and Harvey Dent launch an assault on the mob, they let the clown out of the box, the Joker, bent on turning Gotham on itself and bringing any heroes down to his level." what was controversial about this movie was the rating given by the BBFC for the film. A 12A Iain Duncan Smith wrote to The Times to express his disapproval with The Dark Knight’s 12A rating. He said
“I was astonished that the board could have seen fit to allow anyone under the age of 15 to watch the film. Unlike past Batman films, where the villains were somewhat surreal and comical figures, Heath Ledger's Joker is a brilliantly acted but very credible psychopathic killer, who extols the use of knives to kill and disfigure his victims during a reign of urban terrorism laced with torture.” The organization(s) involved for the production companies are Warner Bros, Legendary Pictures, Syncopy and finally DC Comics. The outcome of all this was a handful of MP's complaining about the age certificate for the movie yet the BBFC did not budge and left the age boundary as it is.
Second, controversial case study - Nivea Male Skin Care
"Nivea apologizes for controversial ad in Esquire" Questioned for being cutting edge or... Just cutting. The skin care company nivea are known for aiming towards females however also have a male line too which doesn't have as much recognition with their advertisement became quite the 'trending' sensation on twitter. "The advert for Nivea for Men appeared in the September issue of Esquire magazine and featured a clean-cut, African-American male holding what appeared to be a mask of a black man with an Afro hair style and a beard. The copy accompanying the ad read, "Look Like You Give a Damn. Re-civilize Yourself." Once a pic of the ad was tweeted, the outcry was fast an furious from those complaining that the ad was insensitive and racist. "Adding Nivea to the list of companies that will not be getting my money," tweeted blogger Septembre Anderson, who appears to have been the user who first tweeted a pic of the ad. "Post-racial my ass..." The response from Nivea; "We are deeply sorry to anyone who may take offense to this specific local advertisement. After realizing that this ad is misleading, it was immediately withdrawn."
The statement went on to say that "Diversity and equal opportunity are crucial values of NIVEA: The brand represents diversity, tolerance, and equal opportunity. We value difference. Direct or indirect discrimination must be ruled out in all decisions by, and in all areas of our activities. This applies regardless of gender, age, race, skin color, religion, ideology, sexual orientation, or disability. Nor should cultural, ethnic, or national origin, and political or philosophical conviction be of any significance."
I completely agree with the way in which companies are regulated, it's just a matter of opinion the public/ audience's view. Not only this but as a result of this it is considered to be a major opinion of two major companies the BBFC and the ASA.
The BBFC is a trusted guide to media content. Working as an independent, self-financing and not-for-profit media content regulator, the BBFC operates transparent, consistent and trusted co-regulatory and self-regulatory classification and labelling systems in the U.K.
The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice. Our work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements.
The powers in which these both companies have are simple and straight forward as they consist of creating the age boundaries in which certain movies/ adverts can be viewed. For example, the BBFC are mainly known for their classification for movies therefore have the power to define/ decide what age category can watch a movie and upwards. Whereas the ASA have power over advertisements which are shown during Television programmes and before and after water shed. Which is adverts which are aimed towards an older audience products advertised such as condoms, cigarettes, alcohol etc.
